Sean’s passion is propagating great experiences and making life better. International speaker, best-selling author and advisor, Sean is an industry leader that helps organizations on their strategy, operations and processes to deliver innovative solutions with best-in-class experiences to increase customer loyalty and advocacy that creates sustainable long-term revenue.
Sean lectures at the Rady School of Management, UCSD and is an Advocate for the Design Forward Alliance, promoting the values of design and design thinking for better outcomes in business, education, and government.
Sean is the author of Easy to Use 2.0: User Experience Design in Agile Development for Enterprise Software, co-author of The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, and a contributing author for The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide).
Design Thinking Adoption Challenges
Design Thinking is a powerful tool to innovate your strategy, organization or next disruptive product or service. But getting your organization to adopt Design Thinking can be a challenge. Here are some of the challenges that I have seen and ways to mitigate them.