Timi is a passionate creative and meticulous business strategist. He currently designs and executes the content strategy for PatSnap’s marketing programme. Timi is the former senior writer and content strategist at WhatUsersDo.
Posts
How to break into UX (and be successful once you have)
An interview with Elizabeth Chesters and Omar Akhtar. Right now, it feels like a lot of people are trying to kickstart their career in UX—whether that means starting out from scratch, or making the switch from another discipline (and no, I’m not just talking about dubious agencies rebranding their design teams…
Five mobile commerce UX problems and how to fix them
Advice from observing real users dealing with real m-commerce issues. You’ve read all the best practice guides and articles. You’ve set up your ecommerce store. You’ve checked into analytics 100 times a day… and sales are still disappointing. Why? I’ve seen countless businesses in your…
How to explain design to non-designers
Here’s the former editor of WhatUsersDo, Timi Olutu, with a UXchat all about how to explain design to non-designers. “No, it’s not art. It’s more analytical. How do you feel about door handles? No, not in an emotional sense. Don Norman says that… oh I give…
Understanding the pivotal role UX plays in growth hacking, by its inventors
An interview with Sean Ellis, creator of growth hacking, and Morgan Brown, co-author of “Hacking Growth.” I know, I know. You’ve heard all about “growth hacking”. And you’re not into short-term thinking or get-rich-quick schemes. I thought exactly the same way until a few weeks…
How to measure UX test improvements using Google Analytics
See how we do it, using the WhatUsersDo blog as a guinea pig. A recurring issue (even among our customers) is that most of us simply suck at measuring the business improvements achieved through UX testing. When I ask people (customers and non-customers alike) whether…
10 best pieces of UX career advice offered by professionals
UX careers don’t benefit from a curse/blessing enjoyed by many other vocations – the “this is how it’s done” convention. There are many (many) roads UX professionals can take… and while they all lead to Rome, they can also be unpredictable. Medicine, for example, has…
A brief guide to UX and UI design in videogames
If you’ve ever been left fuming at the experience of playing a game, a recent UX Crunch event had answers for you – unless the game that left you fuming was the game of love. That game remains a mystery. This UX Crunch event was…
Five ways user experience can make or break your day
Sometimes, I talk to friends who think I still work in advertising copywriting. When I tell them I now write about UX, they go, “Uhm… user experience? What is that?” I smile like a proud sensei who knows he’s about to blow a young protégé’s…
Jonathan Shariat on the tragic impact of bad UX design
A talk with Jonathan Shariat, a Silicon-Valley based director of product & design. Most conversations about the value of user experience (UX) are in relation to what we can get from it: Supercharge conversions! Boost repeat business! Increase form completion rates! These things aren’t actually…
Ecommerce ‘best practice’ is bad for you and why you can do better
Ecommerce UX best practice is like the world’s worst Kinder Egg. It’s delicious and attractive on the outside but a nasty surprise is what you get in the centre – half-truths that love to assassinate conversion rates. Considering how many best practice guides are regularly published…
