Tom has worked in customer and UX research since 2012 and joined UserZoom after managing a research team at one of Britain’s top grossing retail sites. He focuses on helping companies push their UX research maturity to make the most out their research function in the Retail and Gaming sectors. Outside of work he enjoys drinking craft beer and taking Colin & Norman (his dogs) out for walks in the Yorkshire Moors.


How to test your website’s iconography

In which our very own UX Researcher, Tom Hayes, investigates the world of online iconography and how you can test whether users understand all your various navigation signs and symbols. What does this icon mean? Now I would be very surprised if anyone isn’t thinking…