Tom has worked in customer and UX research since 2012 and joined UserZoom after managing a research team at one of Britain’s top grossing retail sites. He focuses on helping companies push their UX research maturity to make the most out their research function in the Retail and Gaming sectors. Outside of work he enjoys drinking craft beer and taking Colin & Norman (his dogs) out for walks in the Yorkshire Moors.
The role of UX research now and beyond the COVID-19 pandemic
There has never been a challenge like COVID-19. Not just for businesses, but for every individual. Some organisations have had revenues decimated, traffic come to a halt, markets practically vanish, supply chains cut off, conversion rates fluctuate like never before, and of course mass furloughing….
How to test your website’s iconography
In which our very own UX Researcher, Tom Hayes, investigates the world of online iconography and how you can test whether users understand all your various navigation signs and symbols. What does this icon mean? Now I would be very surprised if anyone isn’t thinking…