Digital marketer with an analogue heart, getting SaaS’y with data and content. Director of Marketing at UserZoom. Infrequent updater of bios, so who knows how accurate this actually is.


Five UX tests marketers need to try right now

UX testing may not be the first thing that comes to mind when you think about improving your marketing efforts, and yet loads of smart marketers (smarketers?) are now using UX testing to get better marketing results. So, for all you smarketers out there, here’s how you can add…

21 expert opinions on ecommerce checkout UX

To celebrate the release of our latest Ecommerce UX competitive benchmark report we asked 21 experts their opinions on the ecommerce checkout process. In particular, what’s one thing that retailers are doing wrong and what’s one thing they’re doing right? You could be thinking of a thousand things…