Digital marketer with an analogue heart, getting SaaS’y with data and content. Director of Marketing at UserZoom. Infrequent updater of bios, so who knows how accurate this actually is.
28 expert opinions on user-centred product management
The definition of product management and what it entails seems to change from company to company—and, irritatingly, from person to person. Marketers think you’re there to build v2 of all competitors’ features Salespeople expect you to help them close deals by building features on a…
How to translate UX insights into business improvements
The art of effecting business change with user research. Many pros who are new to UX testing assume they can transform multi-department companies armed with videos and user insights alone. Although these will help, there’s a subtler art to persuading colleagues (and bosses) to make…
21 expert opinions on ecommerce checkout UX
To celebrate the release of our latest Ecommerce UX competitive benchmark report we asked 21 experts their opinions on the ecommerce checkout process. In particular, what’s one thing that retailers are doing wrong and what’s one thing they’re doing right? You could be thinking of a thousand things…
Thank you for signing up!
You should receive an email from us shortly