Why is mobile web UX still so poor and what can we do about it?
Right now, in many ways, we have a better mobile web than ever before. We have super-fast 4G connectivity; we have more advanced smartphones with displays capable of rendering the web in all its glory; we have fast-loading AMP websites and progressive web apps that…
A user friendly dictionary of UX terms, phrases and abbreviations
In the week that Samuel Johnson, the 18th century lexicographer who wrote the English language’s most comprehensive dictionary, celebrates his 309th birthday, it’s only right that he is bestowed with one of the greatest honours known in the modern world… To be mentioned off-handedly in…
What metrics do the experts use to measure UX effectiveness?
NPS? AOV? TPI? SUS? CUS? Come see how many of these UX abbreviations I invented myself in this investigation into how the experts measure UX. It’s all well and good us sitting around in our ivory tower yelling how great UX testing is out of the…
What are anti-personas and why are they important?
We’ve all heard of personas – the people who we expect to use our products and services. But can we always guarantee that our users are the people we’re actually targeting? Of course not! Here we’ll be exploring ‘anti-personas’ – including the various different types…
UX Battle of the Week: HSBC vs Barclays
UserZoom ran a quick competitive UX benchmark study between HSBC and Barclays, two well known banking and financial institutions, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.
How we designed personality traits for an AI application
It’s no great leap to say the future will be filled with AI applications designed for conversation. Whether we’re telling our car to play music or asking our phone where to eat, voice interfaces already play a starring role in day-to-day life. Yet practical advice…
Five UX tests every designer should be running in Agile sprints
The rise of Agile, means that organisations are taking a new approach to UX testing. Gone are the days of practitioners and agencies running occasional lab-based sessions at specific project milestones. Design decisions (and testing to inform them) need to happen usually within two week…
In defence of the term ‘users’
The pros, cons and alternatives to describing humans as ‘users’. It’s true though. The word ‘users’ has a bit of a negative connotation even in a technology context, perhaps bringing to mind a drone-like individual passively interacting with an interface or product. UXers have long…
Seven super-simple ecommerce experiences
Distraction-free online retail experiences to guide your visitors smoothly to checkout. A few months ago, we published our top ecommerce trends of 2018, which featured some of the things we’re seeing (or would like to see) incorporated into online retail sites. In this round-up, we’re…
A brief survival guide to being a ‘UX team of one’
In this week’s #UXchat, we’re discussing the life of the lonesome UXer. While everyone else in your organisation is happily part of a larger team – leaning on each other for support, bouncing ideas off one another, not having to constantly justify why they exist,…
