537% ROI with total benefits of $2.3m over three years – Forrester reveals the economic impact of investing in UserZoom

Deploying UserZoom in your organisation and using our UX Research software, study participants or professional services can lead to 537% ROI, with total benefits of…

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A product manager’s guide to making design decisions

A popular, profitable product is nothing but a series of product decisions made right. We product managers know that the roadmaps, backlogs and estimations don’t count at all. Not compared to the product itself anyway. We have to build something that people love and are…

What makes gamification a powerful tool in user experience?

The modern gaming industry is a force to be reckoned with. In 2016, an estimated 2.6 billion gamers worldwide (according to Unity) generated close to $100 billion in revenue (according to estimates by Newzoo) across various platforms. This figure has grown astronomically since 1995, when…

Eight examples of ecommerce personalization at its best

Personalization is all about providing greater relevance for your visitors and customers to give them a better experience, and to encourage them to buy. In ecommerce, this can apply to on-site or in-app experiences, as well as contacts through marketing channels. On-site, recommended products and…