UserZoom Sets the Bar for Security in UX Research Platforms
In the world of UX insights, keeping users’ data private and secure is at the top of our priority list. Which is why we are proud to announce that as of Q4 2017 UserZoom has successfully passed and been certified with the “SOC2 Type 1” security rating.
Design Thinking Adoption Challenges
Design Thinking is a powerful tool to innovate your strategy, organization or next disruptive product or service. But getting your organization to adopt Design Thinking can be a challenge. Here are some of the challenges that I have seen and ways to mitigate them.
The 5 Minute Guide to Design Systems
With advocates like Airbnb and Salesforce, design systems are seeing their popularity rise over the last few years. But what exactly are design systems? How do you build one? And can they help your company in particular? This article will answer all your questions and explain everything you need to know to get started on your own.
Recap of 2017 Predictions & Trends for User Experience Design & Research
At the start of 2017 I made several predictions about UX design and research. Let’s see how I did.
Winter Product Release 2017
On Tuesday December 19, you’ll experience enhancements to study creation flow and integration with leading business intelligence software, Tableau. While we’re at it, we’ll also be giving you a sneak peek at new Moderated Testing capabilities to be released early in the new year!
A Metrics-Based Model of the 21st Century Enterprise
Most UXers spend a lot of time developing and refining methods to capture the user’s perspective, but there is far less time spent learning and practicing how to make a strong business case for their findings. We’ve experienced this vividly and have developed a framework to present an updated model of the various metrics collected within an organization to help UXers make a precise and defensible case for their work.
How to Optimize Your Site for a Large Online Sale
Every year companies can expect there to be large seasonal online shopping days such as Black Friday and Cyber Monday. It’s critical companies optimize their site in advance to make the most out of these annual sales and keep customers coming back all year long.
How to Spread Holiday Cheer (And Entice Holiday Shoppers)
There’s a very good reason Black Friday earned its name. Many businesses operate in the red throughout the year, but the day after Thanksgiving marks a period of profit for them as shoppers step up their spending. The big question, then, is how are you going to reach those shoppers and take advantage of your most profitable time of year?
What Your Audience Wants From Your Site (But Doesn’t Know How to Ask)
UX design can alter the perception and exposure of a brand, big or small. With the right touch you can bring out the personality of a business. But that’s the trick, isn’t it? Identifying and zeroing in on what an audience wants.
World Usability Day: Why Usability Matters to Executives
Seeing as today is World Usability Day, what better time to talk about usability and why executives should care about it.
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