UX Battle of the Week: Aviva vs LV=
UserZoom ran a quick competitive UX benchmark study between Aviva and LV=, two of the UK’s largest insurance providers, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.
The BetterUX Breakdown: Quantitative and Qualitative Research [Video]
Welcome to our brand new video series The BetterUX Breakdown, where we bring the maximum amount of learning to people at any stage of their UX development. This week: what’s the difference between quantitative and qualitative research? Join our hosts Jen Lewis and Alex Wingfield,…
How to use online surveys and customer feedback for CRO
How and when to use surveys, what questions to ask and how to combine findings with other CRO methods. Conversion rate optimisation (CRO) takes in a range of disciplines and techniques with the broad aim of increasing on-site conversions. In this article, I’ll look at…
25 expert opinions on the importance of UX in marketing
If you build it, will they come? And if they come, will they be able to use it? What do we know already know about marketing? Well as a very experienced digital marketing writer person, I believe it’s something about the sizzle and a potentially…
What we talk about when we talk about UX
The following article is adapted from our brand new e-book: User Experience Research 101, available to download now! Why is UX research important? It stops you from making a product that your customers don’t want. Or to be more accurate… It stops you from making a…
The UX of UserZoom – Part One: using our product to improve our own UX
Welcome to The UX of UserZoom – a new regular series where we’ll take a deep dive into how we’re using our very own research product and service to improve the UX of UserZoom itself. And as we grow our UX research practice within the…
11 pleasing examples of ecommerce product copy
Graham Charlton picks his favourite prose from the world of online retail. Good copywriting on product pages can be overlooked at times. Think of all the pages you’ve seen where retailers have just plonked the manufacturer’s description on the site, the same one that many…
Securing resources and budget is the top challenge facing UX teams in 2018
The top challenge facing UX teams in enterprise organizations is securing resources or budget, with 60% of our survey respondents grappling with the complexities of just being able to afford to *do* user research. This is according to our brand new State of UX in…
31 common UX design problems for monsters
No it’s just a coincidence that it’s Halloween this week and we’re publishing a spooky themed article – we were going to do it anyway, it just happens to be ready now and we have a gap in our publishing calendar. And anyway if you…
UX Battle of the Week: Walmart vs Target
UserZoom ran a quick competitive UX benchmark study between Walmart and Target, two of some of the largest retailers on the planet, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.
