UX Battle of the Week: Sprint vs T-Mobile
UserZoom ran a quick competitive UX benchmark study between Sprint and T-Mobile, some of the largest telecom companies, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.
How to be a great UX research leader – part two: Measure experience consistently and quantitatively
Welcome to our four-part guide on how to become a great UX research leader, where we’ll teach you how to deepen your understanding of users and data, and promote the value of user research throughout your organization. This week: how to measure experience consistently and…
UXChat with Doug Collins, UI/UX Engineer, on building empathy for our users
Welcome to #UXChat with Doug Collins, UI/UX Engineer, as we talk about building empathy for our users. Love thy user as we say — and on the 14th February, it’s a love-themed #uxchat! ❤️ For those who are new to #UXchat – it’s our one-hour…
How online retailers can use AR to improve UX
Online retailers have been experimenting with AR (augmented reality) for a few years now, but I think we’re finally reaching the point where it can genuinely enhance the user experience. Augmented reality allows retailers to show virtually rendered objects and images in real world situations,…
AMA with Matt Isherwood, ecommerce UX consultant, instructor and author
Join us for a live AMA on Wednesday 6th March, where we’ll be joined by Matt Isherwood to answer any question about UX, design, ecommerce and more. AMA stands for Ask Me Anything — so feel free to ask our guest pretty much anything (UX-related,…
How to be a great UX research leader – part one: Know your own data using scorecards
So your organization has committed to UX research. Hooray! A great UX research leader is the key to making the most of this opportunity. Over the years, I’ve worked in a lot of UX research settings, observing a lot of leadership styles. My conclusion: Many…
Qualitative heatmaps: a new method of visualising frequency of usability issues
If you’re struggling to visualise qualitative results from benchmark studies in a clear and accessible way, try this method devised by Jen Lewis, Senior UX Researcher at UserZoom – Qualitative Heatmaps! In the last year I have undertaken several large scale benchmark studies, typically comparing…
UXChat with Francisc Aknai, Yopeso, on Failure in UX
Welcome to #UXchat where we’re joined by Francisc Aknai, Senior UX Designer at Yopeso, to discuss failure in UX. For those who are new to #UXchat – it’s our one-hour live Twitter discussion (via the #uxchat Twitter hashtag) where you can rub virtual shoulders with some of the…
Retailers going bankrupt and why every company is a Digital Experience company
With more than 20 retail companies filing for bankruptcy since the start of 2017, including giants like Sears, Toys R Us and Gymboree, I am more convinced than ever that very soon every company will have to become a digital experience company.
UX Battle of the Week: easyJet vs British Airways
UserZoom ran a quick competitive UX benchmark study between easyJet and British Airways, some of the United Kingdom’s largest travel companies, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.
