A brief guide to Minimum Viable Product (MVP) in UX design
What is a Minimum Viable Product (MVP) and what is its role in UX design? In the latest in our series of UX beginner’s guides, we’ll be explaining the concept of MVP, as well as figuring out how to define user needs before its development,…
UX and the psychology of storytelling
How to combine the art of storytelling with the design of human experiences… The psychology of stories In our everyday lives, we experience a steady stream of storytelling in fiction, marketing, gossipy coffee shop conversation, and even our own running thoughts. The information we learn through…
28 expert opinions on user-centred product management
The definition of product management and what it entails seems to change from company to company—and, irritatingly, from person to person. Marketers think you’re there to build v2 of all competitors’ features Salespeople expect you to help them close deals by building features on a…
Five super-smooth ecommerce checkouts
If your website has done the hard work of taking customers through a landing page to the point where they’ve added items to their shopping baskets, it’s a shame if poor ecommerce checkout design lets the side down. It happens though. A good checkout will…
What does a UX Researcher do all day? Rosie Webster, Dr Ed.com
Welcome to the latest part of our series of UX career Q&As where we highlight a respected UX professional, who works close with – or tangentially next to – UX and find out exactly what their role is within their organisation, and what UX means…
Is simplicity the best way to ensure usability?
If we strip everything down to the bare essentials, what do we lose in the process? It can often seem like there’s a straight line between simplicity and usability. Improving usability and user experience involves working to reduce confusion, and the simpler something is, the…
UserZoom adds Automated Participant Sourcing to help target your desired users
It’s time for another round of UserZoom product enhancements! We’re constantly innovating and iterating based on customer feedback, and with every update deployed we hope we bring you closer to your own customers wants and needs. Product updates such as these are happening constantly behind…
A brief guide to user experience maps in all their various forms
In which we discuss customer journeys and the many ways we can map them in order to make sense of our users’ experiences. In researching this article about creating different experience maps – mainly by sending OJ, our ace head of social, into the UX…
22 very useful UX tools as recommended by the experts
Everyone has a tool they rely on to make their lives easier. I have a studded ogre’s club that I like to take into meetings to generate an air of intimidation and wild unpredictability. You probably have a favourite stapler or gimmicky bottle opener. But…
How to translate UX insights into business improvements
The art of effecting business change with user research. Many pros who are new to UX testing assume they can transform multi-department companies armed with videos and user insights alone. Although these will help, there’s a subtler art to persuading colleagues (and bosses) to make…
