70% of enterprise CEOs see UX as a competitive differentiator

Back in 2018, a little more than half (52%) of enterprise UX teams said that their CEO mentions user experience (UX) or customer experience (CX)…

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Why consistency is vital in UX design

In which Neil Sheppard argues that, when it comes to website UX design, it doesn’t matter what you do, as long as you do it consistently. Imagine visiting a website for a specific purpose… You enter the URL and you’re met by a blank screen….

UX Battle of the Week: LA Times vs USA Today

UserZoom ran a quick competitive UX benchmark study between the LA Times and USA Today, two of the largest newspapers in the United States, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on the websites….