UX Battle of the Week: Magento vs Shopify

UserZoom ran a quick competitive UX benchmark study between Magento and Shopify, two software companies that enable retailers to easily create an ecommerce platform, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.

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UX and the psychology of storytelling

How to combine the art of storytelling with the design of human experiences… The psychology of stories  In our everyday lives, we experience a steady stream of storytelling in fiction, marketing, gossipy coffee shop conversation, and even our own running thoughts. The information we learn through…

28 expert opinions on user-centred product management

The definition of product management and what it entails seems to change from company to company—and, irritatingly, from person to person. Marketers think you’re there to build v2 of all competitors’ features Salespeople expect you to help them close deals by building features on a…

Five super-smooth ecommerce checkouts

If your website has done the hard work of taking customers through a landing page to the point where they’ve added items to their shopping baskets, it’s a shame if poor ecommerce checkout design lets the side down. It happens though. A good checkout will…

Is simplicity the best way to ensure usability?

If we strip everything down to the bare essentials, what do we lose in the process? It can often seem like there’s a straight line between simplicity and usability. Improving usability and user experience involves working to reduce confusion, and the simpler something is, the…