The path of least resistance: why users won’t go where you tell them
If there is one founding principle of user experience, it’s that your site should follow the user’s path, rather than directing them where you want them to go. That fundamental shift in the way we design websites is the difference between digital businesses that are…
Lean & Collaborative UX for Agile: Why We Acquired Validately
Alongside the announcement that UserZoom has acquired Validately, I wanted to go into more detail around the ‘why’ behind the deal. Watch the video below I made with Validately CEO Steven Cohn where we discuss why this is such a game-changer for the industry, or…
How to write surveys for user research that aren’t terrible
When you use survey questions in your user research, you want them to be designed well. It’s really easy to make bad surveys, and plenty of companies do. Surveys are admittedly overused and often ineffective on their own — the self-reported data that you pull…
Eight things to remember when preparing remote moderated research
Your user research is only as good as the participants you recruit. It’s a common mantra in user research, but the quality and relevance of the people you choose to participate in your studies really does matter when it comes to revealing valuable UX insights….
Craigslist: success without design
Craig Newmark moved to San Francisco at the height of the internet boom in the mid-1990s. He found it hard to make friends and meet connections in the industry, so he started a newsletter. Just a simple, regular email listing local developer meet-ups and events…
The UX of UserZoom: Part one – How we set up our research process
Welcome to ‘The UX of UserZoom’ – a new regular series where we reveal how we’re using our very own research product to improve the UX of UserZoom itself! If things were more meta, we’d be sending the Inception team into Jakob Nielsen’s dreams to…
Competitive Benchmarking 101: A User Researcher’s Guide
So much more than carving your name onto a bench (also, don’t make marks on benches). As part of our UX 101 education series, where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to…
Gaming the system: Five things UX designers can learn from video games
It’s about time we looked at gaming as a major digital inspiration to be drawing ideas from for UX design. Video games are just a silly toy for kids, right? I mean, ecommerce is big business and surely it doesn’t have anything to learn from…
UX Battle of the Week: CIBC vs RBC
UserZoom ran a quick competitive UX benchmark study between CIBC and RBC, some of Canada’s largest banking and financial service providers, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.
Soma Ray & Stephanie Agotborde from Booking.com on ‘Making UX Research a Team Sport’
UX researchers, Soma Ray & Stephanie Agotborde, describe how they created the ultimate UX super-team at Booking.com. In the following video and transcript of their talk at BetterUX London 2019, Soma and Stephanie discuss their belief that research is a team sport, rather than a…
