UX Truth Bombs: How to prepare for hard lessons during user research
Speaking to users, whether for research or testing purposes, provides invaluable insight into how people behave and what they need. The more users we speak to, the more we know. But even the best of us will face some hard truths from users no matter…
What is participant recruiting and why is it such a challenge?
Ask the nearest researcher what one of their most persistent pain points in conducting user research and usability testing is and we can almost guarantee that recruiting participants is up there near the top. In last year’s State of UX in the Enterprise survey, we…
UX Chat with Oksana Ivanova, CX Specialist, on Interviews in UX / Design
Welcome to #UXChat with Oksana Ivanova, CX Specialist, in this Twitter summary on the topic of Interviews in UX / Design. For those who are new to #UXchat – it’s our one-hour live Twitter discussion (via the #uxchat Twitter hashtag) where you can rub virtual shoulders with…
How to design a Remote Unmoderated Usability Test
Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs. It’s known for its economy with time and money in comparison to a lab-based study, and it can provide statistically valid quantitative data, as well as immediacy to usability…
How automotive websites can improve their user experience
While the vast majority of people still buy their cars and motorbikes offline, digital channels now play a massive part in the process. According to Think With Google stats, 95% of car buyers use digital as a source of information, while twice as many people…
AMA with Juan Rafael Lopez, Senior Product Director at UserZoom (previously at Validately)
Last month on our UX community Slack channel, we hosted a live AMA with Juan Rafael Lopez, Senior Product Director at UserZoom (previously at Validately). These are the highlights from his one hour chat. Juan is Senior Director of Product at Userzoom, bringing 14 years of…
UX Chat with Jessica Lovegood, Senior UX Designer at Barclays, on AI and UX
Welcome to #UXChat with Jessica Lovegood, Senior UX Designer at Barclays, in this Twitter chat summary on the topic of AI and UX. For those who are new to #UXchat – it’s our one-hour live Twitter discussion (via the #uxchat Twitter hashtag) where you can rub virtual…
UX Battle of the Week: Hilton vs Marriott
The Competitive UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between Hilton and Marriott, some of the largest hotel brands on the planet, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on…
Six guidelines for successful prototype testing
“Is my prototype testable?” It’s a frequently asked question when running usability studies with a prototype that isn’t fully functional. The rule of thumb is the more complete the prototype, the better. I’ve run usability testing for over eight years now, and I keep reviewing…
Build the right thing: How to kick off a software design project with the Discovery Phase
Every project we do at Natural Interaction starts with discovery. This phase is probably my favourite because it’s about gathering evidence. Like Sherlock Holmes, we go about finding the information we need to solve our client’s problem. We meet with the key stakeholders to workshop…
