Seven top challenges when recruiting participants for UX research (and how to avoid them)

The whole point of UX research is to understand who your customers are, what is important to them, and how they actually use your products.…

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UX Battle of the Week: HSBC vs Barclays

UserZoom ran a quick competitive UX benchmark study between HSBC and Barclays, two well known banking and financial institutions, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.

In defence of the term ‘users’

The pros, cons and alternatives to describing humans as ‘users’. It’s true though. The word ‘users’ has a bit of a negative connotation even in a technology context, perhaps bringing to mind a drone-like individual passively interacting with an interface or product. UXers have long…

Seven super-simple ecommerce experiences

Distraction-free online retail experiences to guide your visitors smoothly to checkout. A few months ago, we published our top ecommerce trends of 2018, which featured some of the things we’re seeing (or would like to see) incorporated into online retail sites. In this round-up, we’re…