On Tuesday 26th March 2019, UserZoom had the pleasure of presenting our biggest and best BetterUX event yet, in the beautiful King’s Place, London.

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Our theme this year was on the democratisation of UX, with our speakers discussing how they spread user research education and insights throughout their organisations, and all the successes and challenges they’ve encountered.

Among the industry leaders featured throughout the day, we heard from Brooke Baldwin, UX Research Lead at Facebook, Louise Rowlands, Senior UX Researcher at MoneySupermarket and Paul Boag, Leader in Digital Strategy and User Experience Design. These and many more experts shared their UX journeys and insights into how they are leading the experience revolution, in a genuinely enlightening and inspirational day.

Over the coming weeks, we’ll publish more in-depth overviews of the presentations, but for now here’s a round-up of some of the most compelling insights from our speakers that captured our audience’s attention and all currently available Slideshare versions of their presentations.

BONUS: you can sign-up to view the full length videos from each available presentation here: BetterUX London 2019 presentations.

Alfonso de la Nuez, Co-founder and Co-CEO, UserZoom

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Alfonso de la Nuez delivers the opening keynote address ‘Why & How to Democratize UX Research’

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James Barley, Head of UX Research, Auto Trader

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James Barley reveals how Autotrader democratised research in his talk ‘UX Research for the Masses’.

Slideshare presentation:

Brooke Baldwin, UX Research Lead, Facebook

Facebook's Brooke Baldwin betterux london 2019
Facebook’s Brooke Baldwin takes to the stage to discuss ‘Democratizing UX Research: Scaling for Impact’

Louise Rowlands, Senior UX Researcher, MoneySupermarket

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Louise Rowlands reveals how the UX team ‘Shares the Love’ at MoneySupermarket

Slideshare presentation:

Soma Ray, User Researcher & Stephanie Agotborde, UX Researcher, Booking.com

booking.com betterux london 2019
Soma Ray & Stephanie Agotborde describe how they created the ultimate UX super-team at Booking.com in ‘Making UX Research a Team Sport’

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Lee Duddell, UX Director, UserZoom

Lee Duddell educates the audience on ‘Common Mistakes Rookies Make When Testing (and How to Overcome Them)’

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Katja Borchert, Senior Product Owner & UX Researcher and Pietro Romeo, UX Researcher, Flixbus

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The FlixBus duo, Katja Borchert and Pietro Romeo, reveal practical and leftfield examples of guerilla testing in ‘Don’t Guess It, Test It!’

Slideshare presentation:

Paul Boag, Leader in Digital Strategy and User Experience Design, Boagworld

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Rounding off the day in the most rousing way possible, Paul Boag with ‘‘How to Work Collaboratively on the User Experience’

Slideshare presentation:

A huge thank you to all of our awesome speakers and attendees for making this the very best BetterUX yet.

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A call to all enterprise-level UXers!

We need 10 minutes of your time to help us keep track of the evolution of UX in the enterprise by completing our State of UX in Enterprise 2019 Survey.

Not only will your answers help us and your peers better understand how the culture of UX is evolving, you will also automatically be registered to receive a finalized copy of the report.

As a bonus thank you for participating, we’ll choose 10 random participants and buy them 5 books of their choice from our list of 22 must-read books for UXers.

TAKE THE SURVEY