A Metrics-Based Model of the 21st Century Enterprise
Most UXers spend a lot of time developing and refining methods to capture the user’s perspective, but there is far less time spent learning and practicing how to make a strong business case for their findings. We’ve experienced this vividly and have developed a framework to present an updated model of the various metrics collected within an organization to help UXers make a precise and defensible case for their work.
What Your Audience Wants From Your Site (But Doesn’t Know How to Ask)
UX design can alter the perception and exposure of a brand, big or small. With the right touch you can bring out the personality of a business. But that’s the trick, isn’t it? Identifying and zeroing in on what an audience wants.
Make UX A Part of the KPI Conversation With Universal Measures
Discover how you can make experience a critical KPI for your organization and the benefits Universal Measures brings to executives and stakeholders in this webinar on-demand.
Webinar: Make UX a Part of the KPI Conversation With Universal Measures
Key Performance Indicators or KPIs are basic measures that are often front in center in most board rooms. They give direction throughout an organization for what the priorities of that organization are. Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound…
UserZoom Partners with AccessWorks
By including users with disabilities in your testing, you will learn a lot about your site, plus you will know that you are helping to ensure access for all people, regardless of their ability.
UXPA Boston 2017 – Make UX part of the KPI Conversation with Universal Measures
Come to this talk to learn about Universal Measures, a technique to help practitioners bring an experience KPI to their organization. Universal Measures will provide the always sought out ONE SCORE for experience that your organization can track.
Does conversation hurt or help Chatbot UX?
This article explores when conversation benefits and when conversation hurts chatbot UX. I walk through case studies for both sides of the argument and compare divergent opinions from Ted Livingston, CEO of Kik, who advises bot makers to deprioritize open-ended chat, and Steve Worswick, the creator of “the most human chatbot,” who encourages developers to invest in truly conversational experiences.
Measuring the UX of Fashion Web Stores on Tablet Devices
We conducted a mobile benchmark study on the websites of four major US retailers with 200 female participants. Download our comprehensive report to see the results!…
Quant & Qual in a Single Study – The Perfect Coupling
If you’re only measuring one, you’re only getting half the picture Quantitative and qualitative data make quite the odd couple. Quantitative data is the prim, by-the-numbers type while qualitative is their emotion driven, speaks-their-mind counterpart. For UX and Market Researchers, both are extremely valuable sets…
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