What’s the difference between quantitative and qualitative research?
In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was explained to me in detail, with practical examples and demos delivered along with a reading list of all the…
Telling the Full Story: Adding Qualitative Data To Executive Dashboards
In this webinar on-demand, Dr. Andrea Peer discusses how to include unstructured qualitative data into a structured quantitative spreadsheet in order to create truly impactful product scorecards and executive dashboards.
How to Measure User Expectations for Product Features
If you want to really know what users expect out of your product / product features, you’re going to have to get more in depth than simply asking them “Does this feature work the way you expected it to?” Download this resource to learn more.
A Metrics-Based Model of the 21st Century Enterprise
Most UXers spend a lot of time developing and refining methods to capture the user’s perspective, but there is far less time spent learning and practicing how to make a strong business case for their findings. We’ve experienced this vividly and have developed a framework to present an updated model of the various metrics collected within an organization to help UXers make a precise and defensible case for their work.
What Your Audience Wants From Your Site (But Doesn’t Know How to Ask)
UX design can alter the perception and exposure of a brand, big or small. With the right touch you can bring out the personality of a business. But that’s the trick, isn’t it? Identifying and zeroing in on what an audience wants.
The Importance of Accessibility Testing
Today, there are many things to consider when designing digital products. A delightful experience and great usability are rocketing to the top of the list as more and more companies understand that experience is a key differentiator for the modern consumer. There is, however, one critical area that can sometimes be overlooked: accessibility for people with various disabilities.
Make UX A Part of the KPI Conversation With Universal Measures
Discover how you can make experience a critical KPI for your organization and the benefits Universal Measures brings to executives and stakeholders in this webinar on-demand.
Webinar: Make UX a Part of the KPI Conversation With Universal Measures
Key Performance Indicators or KPIs are basic measures that are often front in center in most board rooms. They give direction throughout an organization for what the priorities of that organization are. Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound…
UserZoom Partners with AccessWorks
By including users with disabilities in your testing, you will learn a lot about your site, plus you will know that you are helping to ensure access for all people, regardless of their ability.
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