A New UX Maturity Model
For at least ten years now I have been collecting UX and CX Maturity Models. I’ve never really been completely satisfied with the ones I’ve found, and the main reason has been that I felt that the framework and level of detail was not appropriate for the executives with whom I’m engaging with regularly. So this year I finally decided to write my own.
The ROI of User Experience – Consider, Calculate & Measure Success Featuring Dr. Susan Weinschenk
In this webinar with Dr. Susan Weinschenk, learn when and why to consider the ROI of UX, how to measure the ROI of UX and the biggest mistakes to avoid in calculating the ROI of UX.
2015 UX Trends Round-Up: Part Three – UX as a Business Strategy
UX continues to move to the forefront of what differentiates products and the organizations that produce them In our final blog post on 2015 UX trends, we look at user experience as a business strategy. The role and prominence of UX has come a long…
The ROI of UX Research – Questions and Answers
ROI Questions and Answers with Dr. Susan Weinschenk During our recent webinar with Dr. Susan Weinschenk on the ROI of UX: How to Win Funding and Secure Buy-in, people had a lot of great questions about this topic. Given the popularity of the topic, and the…
Talk Business to me: The pitch for investing in UX
Practical advice to convince stakeholders to invest in UX If you are a UX designer or researcher, you already know how important UX is and without a doubt can list the benefits and reasons why a company should invest in UX. While UX expertise is generally…
6 Ways to Scale Your User Experience Testing & Increase ROI
According to IBM, “Every day, we create 2.5 quintillion bytes of data.” Data is defined as the facts and statistics collected together for reference or analysis. Okay, but how valuable is it, really? Any company doing online business, particularly in the Enterprise space, can easily get…
The Apple Effect – Proof that UX is Worth Every Penny
What is the secret to Apple’s popularity? Modern design and intuitive usability that blend together for a positive User Experience. Apple doesn’t have customers, Apple has fans. Companies can learn a lot from this approach: detailed product descriptions, a simple page navigation and intuitive checkout. Products which not only…
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