537% ROI with total benefits of $2.3m over three years – Forrester reveals the economic impact of investing in UserZoom

Deploying UserZoom in your organisation and using our UX Research software, study participants or professional services can lead to 537% ROI, with total benefits of…

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A Metrics-Based Model of the 21st Century Enterprise

Most UXers spend a lot of time developing and refining methods to capture the user’s perspective, but there is far less time spent learning and practicing how to make a strong business case for their findings. We’ve experienced this vividly and have developed a framework to present an updated model of the various metrics collected within an organization to help UXers make a precise and defensible case for their work.

Seven tips to make your research project more actionable and valuable

Ultimately, the purpose of a research study is to gain insights in order to learn something new, answer key questions, and generate empathy for the end user. For this to happen, it means those insights you’re gathering have to be actionable. We have 7 tips to help you make sure your hard-earned insights will be valuable to the organization.

A New UX Maturity Model

For at least ten years now I have been collecting UX and CX Maturity Models. I’ve never really been completely satisfied with the ones I’ve found, and the main reason has been that I felt that the framework and level of detail was not appropriate for the executives with whom I’m engaging with regularly. So this year I finally decided to write my own.

Post Webinar Q&A: Getting Stakeholders Involved in Your UX Research

We recently ran a webinar with Leah Kaufman of Lenovo, where Leah gave tips to practitioners looking for help to get stakeholders involved in UX research. During the Q&A portion we had quite a few folks write in their questions and ran out of time to answer everyone’s. We gathered all the questions and Leah was kind enough to answer the one’s we weren’t able to during the webinar, along with the ones she did answer in case you weren’t able to attend.