What are ‘leading questions’ in UX tests and how can you avoid them?
A guide to leading questions, with advice on how you can be mindful of your phrasing and avoid wording pitfalls that can cloud your UX test. What are leading questions? In social science research, a leading question encourages a person to give a particular answer….
A guide to webform testing best practice
While form design isn’t a new concept – there are many articles out there that talk about this specific practice – webforms are often a fact of life for many websites that are transactional in nature. These types of workflows require individuals to sign up…
Demystifying Statistics: Why do we need confidence intervals?
Confidence intervals are calculated from an estimate of how far away our sample mean is from the actual population mean; the amount of error (or discrepancy) from our sample mean to the population mean.
What is UX prototyping and why should you test at this stage?
Exploring the basics of creating and testing UX prototypes. The best user experiences don’t happen by luck. UX designers and researchers follow an iterative process – testing pieces and versions of the product and making improvements along the way, until, in the end, you’ve got…
What is a diary study and why is it useful for longitudinal UX testing?
Continuing our series of beginner’s guides to UX, here’s an overview of diary studies, and their usefulness as long-term usability testing tool. What is a diary study? A diary study gathers together information about a user experience over an extended period of time (or longitudinally…
What is an ethnographic study?
Welcome to another in our series of UX beginner’s guides where we highlight disciplines from the wider world of user research and beyond. This week: ethnographic research. Before we get into the details of this particular field of… uh… field study and how it relates to user…
AMA with James Royal-Lawson, co-host of the UX Podcast
Last week on our UX community Slack channel, we hosted a live AMA with James Royal-Lawson, the Stockholm-based UXer, optimiser, web analyst and podcaster. James was educated as an economist, with roots in computing, and has been working with digital since 1996. He co-hosts the popular design podcast…
Four key highlights from our Competitive Healthcare UX Benchmark
Great user experience matters for digital experiences across all industries yet many websites catering to the health insurance market fall short. We ran a competitive healthcare UX benchmark with four companies to see who offered the best experience and highlighted areas for improvement.
What is tree testing and why is it important for your site’s UX?
Here at UserZoom we’re all about bringing the maximum amount of learning to people at any stage of their UX development. Hence we’re bringing you this series of weekly UX beginner’s guides, aimed to help all the newbies of the UX testing world. This week:…
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