The Amazing UX Race – Benchmarking Best Practices for your Digital Properties
UX benchmarking allows companies to quantify the UX of their digital products by measuring baseline usability metrics and tracking these KPIs over time, across channels and against competitors.
Expert Tips for Running Competitive UX Benchmarks
Gain critical insights into your competitive landscape Making changes to a site or app without measuring the outcomes, either positively or negatively in regards to UX/usability and other metrics, means that companies are operating in a void. There’s no context for better or worse, just…
How to Choose Which KPIs to Measure in a UX Benchmark
Determine which KPIs fit best with current business objectives The beautiful thing about UX benchmarking is all the choices it offers to companies. Not only can they conduct UX benchmarking on a great many things – prototypes, desktop sites, mobile sites, native apps, even competitor’s…
What Can You UX Benchmark?
Manage every stage of the customer journey In our previous post we highlighted the benefits of UX benchmarking, and why executives should be vocal advocates of measuring and monitoring usability KPIs. While we mentioned that KPIs could be measured via a UX benchmark on sites and…
Why Executives Should Care About UX Benchmarking
Remove the guesswork and make data driven decisions If your company doesn’t invest in UX benchmarking I’m willing to bet that a scenario like this has played out at your business: a case was presented for an increased UX budget, but since the majority of…
Battle of the Week: Box vs OneDrive Part II
UserZoom ran a task-based benchmark study between Box and Microsoft’s OneDrive to compare the experience of finding information online. In the end, Box’s users were twice as likely to recommend the site than OneDrive’s users. Want to know why? Take a closer look at the benchmark companion piece to find out.
Best Practices for Benchmarking the Website User Experience
Attend this UserZoom webinar and discover: TOP solutions, tools and methodologies for Competitive UX Benchmarking, HOW to track the most important competitive metrics and stand out from the pack, PRACTICAL tips for Competitive UX Benchmarking you won’t find anywhere else
UX Benchmarking: Setting the Standard and Staying Ahead
How to evaluate usability strengths and weaknesses against competitors Benchmarking is a familiar concept among business professionals. It provides a snapshot of your digital performance and helps you to understand your position in relation to a particular standard – either how your site fared previously…
How to Conduct Competitive UX Benchmarking & Measurement
An important component of optimizing the user experience of your website is knowing how it performs in comparison to your competitors. Competitive benchmarking is a research method where you compare your website’s key performance metrics with your direct or indirect competitors.