Competitive UX Benchmarking: How Four Healthcare Insurance Sites Scored Across the Board
UserZoom compared four Health Insurance websites across multiple states using both qualitative think-out-loud usability testing and task based large sample usability studies with screen recording – watch this webinar on-demand & learn more about this Competitive UX Benchmarking Study
UX Battle of the Week: Adidas vs. Under Armour
We ran a quick competitive UX benchmark study between Adidas and Under Armour, two internationally known fitness clothing and accessories retailers, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.
Competitive UX Benchmark Study: Healthcare Industry
UserZoom compared four Health Insurance websites across multiple states using both qualitative think-out-loud usability testing and task based large sample usability studies with screen recording. Download the full healthcare competitive benchmark to learn more about how UserZoom is able to test competitive sites in order to learn best practices and identify areas for improvement.
Designing Impactful UX Benchmark Studies With UserZoom: Research Platform Deep-Dive
Join Dana in this webinar on-demand, as she takes you through a deep-dive into UserZoom’s research platform, walking you through how to set up your benchmarking study, data sets you can collect and how to gleam meaningful, impactful insights from your results.
The Amazing UX Race – Benchmarking Best Practices for your Digital Properties
UX benchmarking allows companies to quantify the UX of their digital products by measuring baseline usability metrics and tracking these KPIs over time, across channels and against competitors.
Expert Tips for Running Competitive UX Benchmarks
Gain critical insights into your competitive landscape Making changes to a site or app without measuring the outcomes, either positively or negatively in regards to UX/usability and other metrics, means that companies are operating in a void. There’s no context for better or worse, just…
How to Choose Which KPIs to Measure in a UX Benchmark
Determine which KPIs fit best with current business objectives The beautiful thing about UX benchmarking is all the choices it offers to companies. Not only can they conduct UX benchmarking on a great many things – prototypes, desktop sites, mobile sites, native apps, even competitor’s…
What Can You UX Benchmark?
Manage every stage of the customer journey In our previous post we highlighted the benefits of UX benchmarking, and why executives should be vocal advocates of measuring and monitoring usability KPIs. While we mentioned that KPIs could be measured via a UX benchmark on sites and…
Why Executives Should Care About UX Benchmarking
Remove the guesswork and make data driven decisions If your company doesn’t invest in UX benchmarking I’m willing to bet that a scenario like this has played out at your business: a case was presented for an increased UX budget, but since the majority of…
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