Six things News UK learnt about running user research in Agile

Join Claire Dracott, Deputy Head of User Experience at News UK, and Lee Duddell, UX Director at UserZoom, as they reveal the challenges and rewards…

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How to run an effective Design Sprint

Running a Design Sprint can be an effective way to solve problems and validate ideas at the earliest stages of product development. Let’s take a practical look at how this process can help you understand customer problems, develop an effective prototype and surface actionable insights…

Lee Duddell, Senior Director of UX Research, on ‘Common mistakes rookies make when testing (and how to overcome them)’

Lee Duddell, UserZoom’s Senior Director of UX Research, reveals some of the mistakes that newbies make when they’re running tests for the first time and how they can avoid them.  In the following video and transcript of his talk at BetterUX London 2019, Lee takes…

How To Run Research In Agile Sprints

For anyone working in Agile, or even those just thinking about it, is that embedding research into Sprints is not difficult if you take the right approach. Read this eBook and discover commonly perceived barriers to agile research, how to make research happen in agile, what agile UX Research looks like, how companies test in agile with UserZoom, real life scenarios from AIG and a popular UK, supermarket who working within agile sprints