Four key highlights from our Competitive Healthcare UX Benchmark
Great user experience matters for digital experiences across all industries yet many websites catering to the health insurance market fall short. We ran a competitive healthcare UX benchmark with four companies to see who offered the best experience and highlighted areas for improvement.
Competitive UX Benchmark Study: Healthcare Industry
UserZoom compared four Health Insurance websites across multiple states using both qualitative think-out-loud usability testing and task based large sample usability studies with screen recording. Download the full healthcare competitive benchmark to learn more about how UserZoom is able to test competitive sites in order to learn best practices and identify areas for improvement.
Competitive UX Benchmark Study: Retailers on Tablet Devices
UserZoom’s researchers thought it would be a great idea to create and run a competitive benchmark study and evaluate four well-known retailers’ sites, including Macy’s, Nordstrom, Lands’ End, Urban Outfitters.
Competitive UX Benchmark Study: Fashion Retail Stores on Tablet Devices
We conducted a mobile benchmark study on the websites of four major US retailers with 200 female participants. Download our comprehensive report to see the results!…
Competitive UX Benchmark Study: Auto Insurance Companies
83% of consumers gather info about auto insurance online. Our researchers ran a competitive benchmark study evaluating Allstate, GEICO, Progressive & AAA.
Competitive UX Benchmark Study: Mobile Banking Trends
Check out these mobile banking trends by means of a competitive benchmark in USA, that includes Wells Fargo, Key Bank, U.S.A.A. and CIBC.
Mobile Banking Benchmark UX Study
Which bank provides the best mobile user experience? Online banking has increased considerably in recent years. According to research by statisticbrain.com some 69 million Americans now bank online, and while the bulk of this activity is conducted via desktop, the use of a mobile device to…