A Multi-Method Approach to Improving Customer Experience
How UX insights can help your business. Customer experience has become a critical differentiator in today’s marketplace. There is distinct business value in analyzing, managing, and improving customer experience effectively; it provides strength in brand preferences, a boost in revenue, and an improvement in customer…
How to Manage Online Customer Feedback with Voice of the Customer (VoC) Studies
Have you ever wondered what people do when they visit your site? Are they accomplishing what they came for? UserZoom’s VoC (Voice of the Customer) solution makes collecting this type of data a breeze.
The Relationship between User Experience and Customer Experience
What is the relationship between CX and UX? Customer Experience (CX) seems to be the new thing and the number of companies talking about the subject is exploding. Since it is still a relatively new business discipline, there is no single commonly agreed upon definition…
“You must go to the customer and not expect the customer to come to you”
If the creation of brand loyalty is the sine qua non of all marketing then the way that companies define both themselves and those who purchase their products is no less of a priority. Awareness is all. From the moment that the logo is seen…
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