What is a customer journey map and why do you need one?

What does a customer journey map look like? What does it consist of? What are the benefits? How can it help your organisation focus on…

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7 Features a Voice of the Customer Tool Should Offer

Choosing the right software for online Voice of the Customer (VoC) studies. By definition, Voice of the customer (VoC) is a business term to describe “the in-depth process of capturing a customer’s expectations, preferences and aversions.” Some companies analyze emails customers send to their support…

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