Black Friday tips: give your customers the gift of UX this holiday season

Later this November, many ecommerce sites will experience their busiest shopping periods of the year. A period that will test some sites to the very…

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Four UX lessons from Online Travel Agencies (OTAs)

Online travel agencies (OTAs), such as Booking.com, Kayak and Expedia, offer some of the most user friendly experiences on the internet. So let’s highlight the lessons that other travel companies and non-travel retailers can learn from these companies. The online travel market was worth $564.8 billion…

How online retailers can use AR to improve UX

Online retailers have been experimenting with AR (augmented reality) for a few years now, but I think we’re finally reaching the point where it can genuinely enhance the user experience. Augmented reality allows retailers to show virtually rendered objects and images in real world situations,…

Six ecommerce UX trends for 2019

Graham Charlton discusses augmented reality as a practical and useful tool, the ecommerce potential of voice search and how ecommerce retailers need to keep up with customers’ ever-changing expectations. As I wrote back in 2018, the user experience of ecommerce sites has generally been heading…

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