Black Friday tips: give your customers the gift of UX this holiday season

Later this November, many ecommerce sites will experience their busiest shopping periods of the year. A period that will test some sites to the very…

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Four UX lessons from Online Travel Agencies (OTAs)

Online travel agencies (OTAs), such as Booking.com, Kayak and Expedia, offer some of the most user friendly experiences on the internet. So let’s highlight the lessons that other travel companies and non-travel retailers can learn from these companies. The online travel market was worth $564.8 billion…

Top tips for optimizing your site search UX

When implemented effectively, site search provides a fast and easy way for customers to bypass other navigational options and quickly find what they are looking for. By entering a product type or name into the search box, users are indicating an intent to purchase. They…

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