Retail UX in 2020: the impact of changing consumer behavior

Covid-19 has put online retailers under huge and unexpected pressure. Some have seen demand drop off dramatically while others have experienced spikes in traffic normally…

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Four UX lessons from Online Travel Agencies (OTAs)

Online travel agencies (OTAs), such as Booking.com, Kayak and Expedia, offer some of the most user friendly experiences on the internet. So let’s highlight the lessons that other travel companies and non-travel retailers can learn from these companies. The online travel market was worth $564.8 billion…

Top tips for optimizing your site search UX

When implemented effectively, site search provides a fast and easy way for customers to bypass other navigational options and quickly find what they are looking for. By entering a product type or name into the search box, users are indicating an intent to purchase. They…

How online retailers can use AR to improve UX

Online retailers have been experimenting with AR (augmented reality) for a few years now, but I think we’re finally reaching the point where it can genuinely enhance the user experience. Augmented reality allows retailers to show virtually rendered objects and images in real world situations,…