Suiting Up: How One Ecommerce Retailer’s User Experience Design Made Swimsuit Shopping a Breeze
Summer is quickly approaching and swimsuit season is almost upon us. Customers are increasingly turning to online shopping as an alternative to the bright lights and busy dressing rooms at mall stores. Swimsuitsforall.com has incorporated a number of usability best practices to make the shopping…
What an E-commerce Business can learn from Voice of the Customer
Online Voice of the Customer makes it possible to gather and analyze a range of information on the customers of an e-commerce website which is not available from any other source or which is very difficult and costly to obtain. Here are five characteristics that make online VoC the most powerful technique for guaranteeing the success of an e-commerce website.