What is tree testing and how can it improve your site’s usability?
In this comprehensive guide to tree testing we’ll be answering the following questions: What is tree testing? What are the benefits? How do I run my own tree testing? How will I possibly stop myself from making a joke about going into a forest, pressing…
Tree Testing 101: A User Researcher’s Guide
As part of our education series about the different types of studies and research methodologies you can use with the UserZoom platform, in this article we will introduce readers to the exciting world of tree testing.
Card Sorting 101: A User Researcher’s Guide
So much more than the game of Solitaire. As part of our UX 101 education series about the different types of studies and user research methodologies you can use with our own user research platform, in this article we’ll introduce readers to the exciting world…
What is card sorting and why is it important to your site’s UX?
Here at UserZoom we’re all about bringing the maximum amount of learning to people at any stage of their UX development. Hence we’re bringing you these regular UX beginner’s guides, aimed to help all the newbies of the UX testing world. This is also why…
It’s About The Destination, Not Just the Journey: Why Content Is As Important As Navigation And What You Can Do About It
Discover why content is as important as navigation for the user experience, the best approaches to test the content of your digital platforms and how Sky were able to improve their billing content through user research
How to Automate UX Reporting & Analysis
Time is money, as the old adage goes; save both by automating your data collection and being able to export reports with the click of a button. Perfect for agile sprints where hypotheses are tested with users and iterations developed in a short time frame.
Staying Up to Date with Startups: Optimizing the Product Hunt Mobile User Experience
A mention on Product Hunt is considered by many entrepreneurs to be a sign that their startup or product has a strong chance of making it. The site’s design, careful information architecture, and selected usability features do a great job of helping users to focus in an environment that contains a high volume of information.
How to Nail Down a Winning Site Navigation by Combining Research Methods
Designing delightful web experiences requires a combination of visually appealing interfaces and an information architecture (IA) that is easy to navigate. Testing navigation structures early in the interface design process ensures a sound IA.