Tree Testing 101: A User Researcher’s Guide
As part of our education series about the different types of studies and research methodologies you can use with the UserZoom platform, in this article we will introduce readers to the exciting world of tree testing.
It’s About The Destination, Not Just the Journey: Why Content Is As Important As Navigation And What You Can Do About It
Discover why content is as important as navigation for the user experience, the best approaches to test the content of your digital platforms and how Sky were able to improve their billing content through user research
How to Automate UX Reporting & Analysis
Time is money, as the old adage goes; save both by automating your data collection and being able to export reports with the click of a button. Perfect for agile sprints where hypotheses are tested with users and iterations developed in a short time frame.
How to conduct a click test
Click tests are a quick and simple way to test static images to see where users would click. This can be used to validate site design, as well as test wireframe prototypes, by asking participants questions such as, “Where would you click to […].”
Staying Up to Date with Startups: Optimizing the Product Hunt Mobile User Experience
A mention on Product Hunt is considered by many entrepreneurs to be a sign that their startup or product has a strong chance of making it. The site’s design, careful information architecture, and selected usability features do a great job of helping users to focus in an environment that contains a high volume of information.