Demystifying Statistics: Why do we need confidence intervals?
Confidence intervals are calculated from an estimate of how far away our sample mean is from the actual population mean; the amount of error (or discrepancy) from our sample mean to the population mean.
Demystifying Statistics: Why and how we adjust the p-value for number of tests run
Continuing our series on Demystifying Statistics, where we answer some of the most common questions we receive about UX stats. In the previous post in the Demystifying Statistics series we discussed what statistical significance means and what a p-value is. In this post we are…
What’s the difference between quantitative and qualitative research?
Welcome to our regular series of UX beginner’s guides. This week: what’s the difference between quantitative and qualitative research? In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was…
Telling the Full Story: Adding Qualitative Data To Executive Dashboards
In this webinar on-demand, Dr. Andrea Peer discusses how to include unstructured qualitative data into a structured quantitative spreadsheet in order to create truly impactful product scorecards and executive dashboards.
How to Measure User Expectations for Product Features
If you want to really know what users expect out of your product / product features, you’re going to have to get more in depth than simply asking them “Does this feature work the way you expected it to?” Download this resource to learn more.
A Metrics-Based Model of the 21st Century Enterprise
Most UXers spend a lot of time developing and refining methods to capture the user’s perspective, but there is far less time spent learning and practicing how to make a strong business case for their findings. We’ve experienced this vividly and have developed a framework to present an updated model of the various metrics collected within an organization to help UXers make a precise and defensible case for their work.
Supercharge Your Corporate Dashboards With UX Analytics
Learn how executive dashboards bring visibility of your UX analytics to the entire organization.
What Your Audience Wants From Your Site (But Doesn’t Know How to Ask)
UX design can alter the perception and exposure of a brand, big or small. With the right touch you can bring out the personality of a business. But that’s the trick, isn’t it? Identifying and zeroing in on what an audience wants.
The Importance of Accessibility Testing
Today, there are many things to consider when designing digital products. A delightful experience and great usability are rocketing to the top of the list as more and more companies understand that experience is a key differentiator for the modern consumer. There is, however, one critical area that can sometimes be overlooked: accessibility for people with various disabilities.
Make UX A Part of the KPI Conversation With Universal Measures
Discover how you can make experience a critical KPI for your organization and the benefits Universal Measures brings to executives and stakeholders in this webinar on-demand.
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