How to improve Customer Experience with Mobile Usability Testing

Ways to Improve Your Smartphone Offering. A bad mobile experience can turn away customers for good, which is why professionals are well-advised to evaluate and…

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Why You Need to Invest in Mobile UX

Mobile moments, when users pick up their phone, are the next battlefield where companies will win, serve, and retain their customers based on the state of their mobile UX. So – how usable are your mobile offerings?

Onboarding for Mobile Apps: Do’s and Don’ts

Nowadays, designing an onboarding process for new users is a common practice in mobile apps The purpose of onboarding screens is to introduce the app and demonstrate what it does to your users. But onboarding is more than this – it’s a critical step in setting your…

Five Mobile Trends Every UX Professional Should Know

What are the key mobile UX trends that should be underpinning modern usability strategies? If there’s one word which sums up the key consideration for marketers in 2016 it’s “mobile.” Mobile is changing the way businesses operate and serve customers. Forrester recently said that 2016 will…

How Usable is Your Mobile Usability Testing?

Four quick tips for keeping participants engaged during mobile usability tests. One great feature a user research tool should have is the ability to test on mobile devices using a multitude of different tools and methodologies. When designing studies, however, we should take into account…

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