How to design a Remote Unmoderated Usability Test

Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs. It’s known for its economy with time and money…

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Why A/B Testing results are only black or white

Questions A/B Testing does not answer. A/B tests should in fact be called BW-Tests: Black or White tests. One variant wins, while the other one loses. The best solution isn’t even black or white, but gray, colorful or polka dots. Classic A/B tests present only…

Now & Then: A Look Back at Remote User Testing

When Jakob Nielson, godfather of modern usability testing, came out with his book Usability Engineering in 1993 it was an exciting time for technology. Computers were becoming more widely available and websites were exploding into existence at an unprecedented rate. No longer the playgrounds of…

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