What is remote moderated research and what do I need to prepare?

Welcome to our handy guide to remote moderated research and how this methodology delivers impactful UX insight over any distance from any location. Despite the…

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How to prepare a framework for a remote usability test

In this guide we will present a framework which helps you define your remote usability test; everything from creating the initial concept all the way to conducting your research. By the time you have your finished script you will be able to quickly set up and run your test in a testing tool.

Why A/B Testing results are only black or white

Questions A/B Testing does not answer. A/B tests should in fact be called BW-Tests: Black or White tests. One variant wins, while the other one loses. The best solution isn’t even black or white, but gray, colorful or polka dots. Classic A/B tests present only…

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