Retailers going bankrupt and why every company is a Digital Experience company
With more than 20 retail companies filing for bankruptcy since the start of 2017, including giants like Sears, Toys R Us and Gymboree, I am more convinced than ever that very soon every company will have to become a digital experience company.
A Forrester Study: The Total Economic Impact™ Of UserZoom
Discover how deploying UserZoom in your organization can lead to 537% ROI based on data collected from an independent report that UserZoom commissioned Forrester to carry out investigating the cost savings and business benefits of working with UserZoom and our comprehensive UX research solutions.
Optimize Your Strategy: The Power of Combining Design Thinking and ROI Metrics
Sean Van Tyne walks you through the five stages of Design Thinking and the ROI metrics that can be collected.
You’re Asking the Wrong Questions About the ROI of UX
Most organizations won’t be able to tell you how UX is directly tied to ROI and most likely won’t have anything in the works towards that goal. This is simply the UX space. Here’s the thing, though. The connection between ROI and UX has already been shown – you’re just asking the wrong questions.
A New UX Maturity Model
For at least ten years now I have been collecting UX and CX Maturity Models. I’ve never really been completely satisfied with the ones I’ve found, and the main reason has been that I felt that the framework and level of detail was not appropriate for the executives with whom I’m engaging with regularly. So this year I finally decided to write my own.
The ROI of User Experience – Consider, Calculate & Measure Success Featuring Dr. Susan Weinschenk
In this webinar with Dr. Susan Weinschenk, learn when and why to consider the ROI of UX, how to measure the ROI of UX and the biggest mistakes to avoid in calculating the ROI of UX.
2015 UX Trends Round-Up: Part Three – UX as a Business Strategy
UX continues to move to the forefront of what differentiates products and the organizations that produce them In our final blog post on 2015 UX trends, we look at user experience as a business strategy. The role and prominence of UX has come a long…
The ROI of UX Research – Questions and Answers
ROI Questions and Answers with Dr. Susan Weinschenk. During our recent webinar with Dr. Susan Weinschenk on the ROI of UX: How to Win Funding and Secure Buy-in, people had a lot of great questions about the value of user research. Given the popularity of the…