Talk Business to me: The pitch for investing in UX
Practical advice to convince stakeholders to invest in UX. If you are a UX designer or researcher, you already know how important UX is and without a doubt can list the benefits and reasons why a company should invest in UX. While UX expertise is generally…
6 Ways to Scale Your User Experience Testing & Increase ROI
According to IBM, “Every day, we create 2.5 quintillion bytes of data.” Data is defined as the facts and statistics collected together for reference or analysis. Okay, but how valuable is it, really? Any company doing online business, particularly in the Enterprise space, can easily get…
The Apple Effect – Proof that UX is Worth Every Penny
What is the secret to Apple’s popularity? Modern design and intuitive usability that blend together for a positive User Experience. Apple doesn’t have customers, Apple has fans. Companies can learn a lot from this approach: detailed product descriptions, a simple page navigation and intuitive checkout. Products which not only…
13 Questions Answered about Measuring the ROI of UX
Susan Weinschenk, the Founder and Principal of Weinschenk Institute, LLC answers questions related to how to measure the ROI of UX.
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