How to translate UX insights into business improvements

The art of effecting business change with user research. Many pros who are new to UX testing assume they can transform multi-department companies armed with…

Download Now

Post Webinar Q&A: Getting Stakeholders Involved in Your UX Research

We recently ran a webinar with Leah Kaufman of Lenovo, where Leah gave tips to practitioners looking for help to get stakeholders involved in UX research. During the Q&A portion we had quite a few folks write in their questions and ran out of time to answer everyone’s. We gathered all the questions and Leah was kind enough to answer the one’s we weren’t able to during the webinar, along with the ones she did answer in case you weren’t able to attend.

How to Get Stakeholders to Buy Into User Research

Here’s the truth…When people are so vehemently opposed to doing research, it’ll be hard to get anyone to change their mind. So what should you do? How can you approach trying to get your boss, stakeholders, team, or client to buy into doing more user research? I suggest that you treat the problem of people not wanting to do research like a UX problem you’re solving. Here are 4 tips to help you on your way.

Website Redesign: Tips & Considerations for Developing a Research Plan

A User Experience professional will most likely be involved in a website redesign project once every two years or so (I have no data, just basing this on anecdotal evidence). It helps to recognize that there are patterns most redesign projects go through; even if each redesign situation is unique, there is always anxiety, fear of the unknown, and fear that something will go wrong with the redesign and launch.

How To Get Your Boss to Adopt a UX Culture

There are still many organizations who have not embraced a user focused approach to design. If you work in one of those organizations, and are looking to make the case to your boss about building a UX culture, this article will offer a roadmap for getting UX adopted into your business.