How to include user research in early product development

According to our recent State of UX in the Enterprise survey, ‘including research within the product development process’ is now the #1 challenge faced by…

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A Metrics-Based Model of the 21st Century Enterprise

Most UXers spend a lot of time developing and refining methods to capture the user’s perspective, but there is far less time spent learning and practicing how to make a strong business case for their findings. We’ve experienced this vividly and have developed a framework to present an updated model of the various metrics collected within an organization to help UXers make a precise and defensible case for their work.