How to translate UX insights into business improvements

The art of effecting business change with user research. Many pros who are new to UX testing assume they can transform multi-department companies armed with…

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The Apple Effect – Proof that UX is Worth Every Penny

What is the secret to Apple’s popularity? Modern design and intuitive usability that blend together for a positive User Experience. Apple doesn’t have customers, Apple has fans. Companies can learn a lot from this approach: detailed product descriptions, a simple page navigation and intuitive checkout. Products which not only…

Why Your Boss Should Invest in UX

4 Key reasons to promote UX in-house How often have you heard from senior management asking what the benefits of UX are? Why you require more budget or another person added to the team? It is obvious to UX professionals why an investment in UX is…

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