User Research: a comprehensive guide to quantitative and qualitative UX research methods
Whether you’re a grizzled UX expert who “has seen everything in the line of duty”, or you’re a complete newbie who has been told to “do some of that UX stuff that’s so popular these days” – this is the guide for you. Here we’ll…
What is a customer journey map and why do you need one?
What does a customer journey map look like? What does it consist of? What are the benefits? How can it help your organisation focus on the one thing that truly matters? Let’s look at some practical advice on placing the customer at the heart of…
What is a diary study and why is it useful for longitudinal UX testing?
Continuing our series of beginner’s guides to UX, here’s an overview of diary studies, and their usefulness as a long-term user testing tool. What is a diary study? A diary study gathers together information about a user experience over an extended period of time (or…
What is an ethnographic study?
Welcome to another in our series of UX beginner’s guides where we highlight disciplines from the wider world of user research and beyond. This week: ethnographic research. Before we get into the details of this particular field of… uh… field study and how it relates to user…
Card sorting: what is it and why is it important to your site’s UX?
Here at UserZoom we’re all about bringing the maximum amount of learning to people at any stage of their UX development. In this guide we will provide a comprehensive explanation of a popular user research method: card sorting. How does card sorting work? What are…
UserZoom Acquires WhatUsersDo
UserZoom Acquires European User Research Company WhatUsersDo, Further Strengthening Market Leadership. UserZoom customers can take advantage of this new ecosystem of panelists for even better, faster, and easier participant sourcing.
World Usability Day: Why Usability Matters to Executives
Seeing as today is World Usability Day, what better time to talk about usability and why executives should care about it.
The Importance of Accessibility Testing
Today, there are many things to consider when designing digital products. A delightful experience and great usability are rocketing to the top of the list as more and more companies understand that experience is a key differentiator for the modern consumer. There is, however, one critical area that can sometimes be overlooked: accessibility for people with various disabilities.
How UX Booth Redesigned Their Homepage With UserZoom
Ideally, testing a new design should be easy to do, and it should provide valuable feedback. With UserZoom, we were able to do both – even on a tight timeline, with limited availability. We recommended UserZoom before based on individual experiences and stories from our readers. Now we recommend them even more, based on our experience at UX Booth.