Building A Better Experience: Unlocking The Insights To Deliver Exactly What Your Customers Want
UserZoom shares perspective on evolving UX research needs, from the lab to the wild, scaling your research capabilities and getting deeper insights, embracing agile and multi-method research on the path to a better experience, and diversifying your recruitment strategy
Announcement: UserZoom Marks Accomplishments In Year Since $34M Funding
This month, UX innovator UserZoom marks one year since its first institutional financing. In the last year UserZoom has made substantial progress, undertaking a shift toward a product-centered culture and sharpening its focus on customers.
Reduce Product Failures While Boosting Conversion Rates
What would a 5% improvement in your website’s conversion rates make to your bottom line? If you’re not doing regular usability testing, then you’re probably leaving at least that value on the table. Join Peter Hughes in this free webinar sponsored by UserZoom and UXPA to find out how you can reduce product failures while boosting conversion rates.
Using Automated Testing Tools to Empower Your User Research
In this webinar on-demand, Useagility’s Chrys Sullivan will share best practices for using automated un-facilitated user testing to get quick, efficient user input. You will learn: Guidelines for when to use moderated vs. un-moderated testing, How to structure studies and set up tasks to get valid research results that achieve business objectives for testing and more.
UserZoom Raises $34 Million Led by TC Growth Partners
UserZoom raises first institutional US financing We’re proud to announce that UserZoom has raised $34 million in financing, led by TC Growth Partners together with co-investors Trident Capital and StepStone Group. UserZoom will apply this capital to support our rapid growth and further our vision of helping businesses…
Kickstarting the User Experience: How Usability Tools Impact Crowdfunding Design
Raising money is often the most difficult part of getting an entrepreneurial venture off the ground. History is littered with examples of entrepreneurs who have scraped together funding from family, friends, part-time jobs, maxing out their credit cards and more to bootstrap the companies of…
UX and The Gig Economy: Usability Tools and Optimizing Freelance Marketplaces
The freelance economy is on the rise; estimates suggest that 40% of the economy could be comprised of freelance or remote workers by 2040. As a result, a number of marketplaces and agencies are popping up to help connect freelance workers with the companies who…
Usability Cycle: Managing the UX of Niche Fitness Communities
Major media headlines have recently explored the fact that sitting is the new smoking. Many experts suggest that the biggest health crisis facing our generation today is inactivity. As a result, consumers are becoming more diligent about finding ways to stay active. But for many…
Global Insights: Streamlining the User Experience with International Usability Testing
The web opens up organizations and stores to global audiences. But optimizing sites for users from different countries, languages, and demographics can be a frustrating process. Meeting the expectations of a wide range of users demands the best access to real-time information. With insights into…
How Different Usability Tools Help to Market Hard-to-Describe Products
Think of the iPod before it became ubiquitous; marketing a category-defining product is a challenge, even from a usability and user design perspective. What information do people need? What kinds of experiences do they want online with the product, such as videos, interactive demos, and…