A Theme Park in Your Pocket: Attraction Based Apps and Usability Design
A trip to a theme park or the zoo used to be straightforward. Guests would purchase tickets, enjoy the rides, and maybe stop for a snack. Today, however, guests bring their smartphones or tablets with them on these adventures, desiring enhanced mobile functionality. According to…
How E-commerce Sites Optimize Check-out Processes for First-Time Visitors
Nothing kicks your desire to shop into high gear like stepping into a department store. Racks are wall to wall with suits, dresses, shoes, and makeup in a rainbow of colors. A key challenge that retailers are working to solve is translating the in-person experience…
10 Things To Consider When Choosing Usability Testing Software
How to choose the right Usability Testing Software. People who work in user research and testing have different options for running tests with users and customers. They can either: Ask users for feedback and observe their behavior in a usability lab. As part of an in-lab…
Why A/B Testing results are only black or white
Questions A/B Testing does not answer. A/B tests should in fact be called BW-Tests: Black or White tests. One variant wins, while the other one loses. The best solution isn’t even black or white, but gray, colorful or polka dots. Classic A/B tests present only…
UserZoom Releases Latest Mobile App Usability Testing Solution
New solution measures, manages and improves Enterprise mobile app performance
I can’t get no—Validation?: Determining Task Success in Usability Studies
When you want to conduct usability tests, make sure to contemplate the best route for your desired results. Picking the best task validation method will bring your data to life.
5 Frequently Asked Questions about User Testing Software
When and how to use an user testing software to conduct usability research.
What’s the real value behind remote usability testing tools?
We have to be honest: We were very surprised and quite puzzled when we read a recent discussion in the IxDA forum the other day. The topic was about new remote usability testing tools and a well-recognized and highly respected member of the User Experience professional’s community labeled Unmoderated Remote Usability Testing (URUT) as ‘Voo Doo measurement techniques’.