How mature is your company’s UX?

Where does your company stand when it comes to UX maturity? By understanding your company’s current commitment to users, you can make decisions that will lead to stronger company investment in UX resources down the line.

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In defence of the term ‘users’

The pros, cons and alternatives to describing humans as ‘users’. It’s true though. The word ‘users’ has a bit of a negative connotation even in a technology context, perhaps bringing to mind a drone-like individual passively interacting with an interface or product. UXers have long…