How Health Insurers are Advancing UX [ebook]
A crucial part of practicing good UX is understanding what the baseline is for your industry. As the UX thought leader for the nation’s biggest healthcare organizations, we reviewed over ten thousand studies in 2019 to identify the top research trends for health insurers.
Speeders, Cheaters, Bots and Repeaters: How to design your research study with data quality in mind
Speeders, Cheaters, Bots and Repeaters pose a huge problem to UX and CX research. Responses from these participants can wreck your data by artificially influencing success rates, task times, and overall ratings. Although the industry norm is to expect around 10-15% of these participants in…
The role of UX research now and beyond the COVID-19 pandemic
There has never been a challenge like COVID-19. Not just for businesses, but for every individual. Some organisations have had revenues decimated, traffic come to a halt, markets practically vanish, supply chains cut off, conversion rates fluctuate like never before, and of course mass furloughing….
How and why user research should be moved in-house
User research is a vital part of product design, but who is best to conduct this research and testing? An external body who isn’t bogged down by your company politics but lacks business context? Or should it be in-house researchers and designers who may be…
Eight expert tips for transitioning from in-lab to remote user research
Mary Luong, Ph.D, offers some best practice advice on how researchers who are used to in-lab, in-person UX research can transition to remote, while still remaining user-centric. The following tips are taken from our latest on-demand webinar, where Mary Luong, Sr. Director, Research Partner, discusses…
Four ways the healthcare industry is transforming digital experiences during COVID-19
As the COVID-19 pandemic continues, healthcare organizations are finding ways to effectively adapt and build new digital capabilities. For many, this has proven to be a challenging sprint against the pace and scale of the pandemic. The magnitude of the challenge is intensified by the…
How COVID-19 is changing the digital healthcare landscape [ebook]
It’s crucial for healthcare companies to understand the current trends and best practices within the health industry in order to tackle the challenge of adapting to new digital priorities.
How to get executive buy-in for UX: our resident expert answers your questions
We ran out of time to answer everyone’s questions about getting executive buy-in for UX in our recent webinar, which is why we asked speaker Rima Campbell to answer them in this blog post.
“Everyone has a part to play” Interview with Naomi Williams, UX Researcher at William Hill
UX at William Hill is all about understanding the psychology behind customer decisions and designing products that enhance their experience. As they state: “We’re on a mission to stamp out cognitive bias and make our products the best they can be.” Recently we chatted to…
Five challenges of remote user research and how to deal with them
Remote user research and testing has never been more at the forefront of UX researchers’ minds and toolkits. Whether adopting remote out of necessity or choice, remote UX research has many pros and cons, and just like any other methods that involve people, there’s a…