UserZoom Appoints Three New Executives to Key Leadership Roles
New CFO, VP of Product and VP of Professional Services to Help Scale UserZoom’s Ambitious Growth and Expansion
Open Research Studies – Understanding User Behavior
Uncover online behavioral patterns, new initiatives, and strategic direction with open research studies. Before building can even begin on a website or app, there has to be a product strategy and vision in place that informs what you’re building, for whom, and why it’s needed….
Skimping on Usability Testing is Costing You
Could you be doing more? Usability testing and user experience optimization affects everything from design time, development costs, online conversions, engagement, brand perception, and even internal resource usage such as call center volume. This is why doing any usability testing on your websites and mobile…
UserZoom Raises $34 Million Led by TC Growth Partners
UserZoom raises first institutional US financing to help businesses measure and improve user experience of products
What UX means to the Digital Publishing Industry
Ways to survive the constant changes within the digital content world. The success of digital publishers is mainly based on three key metrics: how many unique visitors their site attracts per month, how long users stay on the page to engage with content and how…
How to Test & Optimize Multi-Task Online Processes
A multi-task usability study enables you to test a process with users that requires several steps in order to be successful.
Product Management Without UX Research is Doomed to Fail
Can you be a successful product manager without user research? Product Managers are sometimes called the anthropologists of a product due to the fact that they, more than any other role, are supposed to understand the product and how end users will likely interact with…
UserZoom’s New Navigation Testing Options: Navigation Research Done Your Way
Empowering your qualitative insights At UserZoom we understand what it means to optimize the experience for your users. For us, that means listening to our clients and constantly pushing for ways to make excellent research more easily possible. We’re proud to announce that with our…
Do User Videos Tell the Whole Story?
Why Videos Won’t Answer All Your Questions The old adage says that a picture is worth a thousand words, but does that mean a user video is better than a thousand survey responses? What’s being missed when research is only done through gathering and watching…
Finding Love: How Usability Tools Help Publishers Sell Romance Novels
The romance publishing industry is a $1 billion business annually. One of the earliest pioneers in publishing these books, which primarily target women, was Harlequin Enterprises. The Harlequin name is synonymous with some of the most notorious formulas in romance today. Readers can find anything from…