What’s the difference between formative and summative usability testing?

When it comes to usability testing, many are unaware that there are two types of evaluations that can be conducted during the product design and…

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How to test your website’s iconography

In which our very own UX Researcher, Tom Hayes, investigates the world of online iconography and how you can test whether users understand all your various navigation signs and symbols. What does this icon mean? Now I would be very surprised if anyone isn’t thinking…

Lee Duddell, Senior Director of UX Research, on ‘Common mistakes rookies make when testing (and how to overcome them)’

Lee Duddell, UserZoom’s Senior Director of UX Research, reveals some of the mistakes that newbies make when they’re running tests for the first time and how they can avoid them.  In the following video and transcript of his talk at BetterUX London 2019, Lee takes…

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