What’s the difference between formative and summative usability testing?

When it comes to usability testing, many are unaware that there are two types of evaluations that can be conducted during the product design and…

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10 Best User Experience Groups to join on Linkedin

As you probably have figured out by now, Linkedin can be a great place to network, keep in touch with old pals (in a professional “non-facebook” fashion), and take the next leap in your career. According to this infographic by Lab42: 61% use Linkedin for…

Top 5 User Experience Tips to Generate Online Success

A February 2011 Forrester survey found that 76% of respondents believe that improving the online customer experience is the most important objective in the coming year. According to UserZoom UK Country Manager, Arthur Moan,“Whether it’s finding product information, pricing or ordering the latest gadget, providing…

Why User Experience lies at the heart of Online Success

“Whether it’s finding product information, pricing or ordering the latest gadget, providing a reliable and engaging user experience lies at the heart of online success.” Arthur Moan, Country Manager UK & Ireland at UserZoom. Over 80% of the UK population is online, and the UK internet…

Perform usability research AND user research with UserZoom

Quantifying usability through unmoderated online user testing. Why you would use quantitative testing when you are already conducting qualitative research? As with all usability methods, each has their place and purpose. Our UZ method and quantitative measures are not to replace the value you obtain…

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