How mature is your company’s UX?
Where does your company stand when it comes to UX maturity? By understanding your company’s current commitment to users, you can make decisions that will lead to stronger company investment in UX resources down the line.
How to create a UX research plan
Elizabeth Chesters takes you on a detailed journey of the DECIDE framework. Research shapes everything in a business. The product, the target market, the future goals. And how we do our research defines everything, from success to failure. But user research is so varied –…
What are ‘leading questions’ in UX tests and how can you avoid them?
A guide to leading questions, with advice on how you can be mindful of your phrasing and avoid wording pitfalls that can cloud your UX test. What are leading questions? In social science research, a leading question encourages a person to give a particular answer….
A guide to webform testing best practice
Think about the last time you had to sign up for an account online to buy a new pair of shoes, or you had to renew your license at the DMV online. Most likely, you used a web form to engage with these websites. Online…
Demystifying Statistics: Why do we need confidence intervals?
Confidence intervals are calculated from an estimate of how far away our sample mean is from the actual population mean; the amount of error (or discrepancy) from our sample mean to the population mean.
What is UX prototyping and why should you test at this stage?
Exploring the basics of creating and testing UX prototypes. The best user experiences don’t happen by luck. UX designers and researchers follow an iterative process – testing pieces and versions of the product and making improvements along the way, until, in the end, you’ve got…
User Research: a comprehensive guide to quantitative and qualitative UX research methods
Whether you’re a grizzled UX expert who “has seen everything in the line of duty”, or you’re a complete newbie who has been told to “do some of that UX stuff that’s so popular these days” – this is the guide for you. Here we’ll…
What is a diary study and why is it useful for longitudinal UX testing?
Continuing our series of beginner’s guides to UX, here’s an overview of diary studies, and their usefulness as long-term usability testing tool. What is a diary study? A diary study gathers together information about a user experience over an extended period of time (or longitudinally…
What is an ethnographic study?
Welcome to another in our series of UX beginner’s guides where we highlight disciplines from the wider world of user research and beyond. This week: ethnographic research. Before we get into the details of this particular field of… uh… field study and how it relates to user…
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