In Formula 1 Racing and UX Design, knowing the WHY and HOW is essential

Alfonso de la Nuez, co-founder and co-CEO of UserZoom, discusses the value of knowing the WHYs and HOWs in product UX Design, using a recent…

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User Experience Research 101

User experience is important enough for everybody in your organization to take 30 minutes out of the day to find out how user-focused design can benefit the business. And if you’re going to spend 30 minutes reading an ebook about UX research, it might as well be an entertaining one…

How to create personas using Google Analytics

In this ‘how-to’ guide, we reveal how you can create multiple buyer personas using all that lovely aggregated data found in Google Analytics. With huge thanks to UX Researcher George Kalyvas, whose webinar provides the content for this article. First thing’s first, a little refresher for…

In defence of the term ‘users’

The pros, cons and alternatives to describing humans as ‘users’. It’s true though. The word ‘users’ has a bit of a negative connotation even in a technology context, perhaps bringing to mind a drone-like individual passively interacting with an interface or product. UXers have long…

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