How to Optimize Your Site for a Large Online Sale

Every year companies can expect there to be large seasonal online shopping days such as Black Friday and Cyber Monday. It's critical companies optimize their site in advance to make the most out of these annual sales and keep customers coming back all year long.

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Kings of Conversions

The ROI of UX Research in Conversion Rate Optimization Projects While online retailers deploy methods such as A/B testing and web analytics, only about 22% of them are satisfied with their conversion rates according to Econsultancy’s 2014 Conversion Rate Optimization Report. User Experience Research, interestingly enough, is…

Mastering Conversion Rate Optimization in 6 Steps

Six steps to improve conversion rates thanks to online user experience testing. Last year, A/B-Testing was once again the most widely used method for conversion rate optimization according to Ecosultancy’s and Redeye’s Conversion Rate Optimization Report 2014. 67% of surveyed companies stated that A/B-Testing was their preferred method. Which is…