Category: UX & Conversion Rate Optimization

Kings of Conversions

The ROI of UX Research in Conversion Rate Optimization Projects While online retailers deploy methods such as A/B testing and web analytics, only about 22% of them are satisfied with their conversion rates according to Econsultancy’s 2014 Conversion Rate Optimization Report. User Experience Research, interestingly enough, is…

Mastering Conversion Rate Optimization in 6 Steps

Six steps to improve conversion rates thanks to online user experience testing. Last year, A/B-Testing was once again the most widely used method for conversion rate optimization according to Ecosultancy’s and Redeye’s Conversion Rate Optimization Report 2014. 67% of surveyed companies stated that A/B-Testing was their preferred method. Which is…