Three reasons to run competitor benchmarks that have nothing to do with UX

Benchmarking UX vs competitors is not only insightful, but a secret weapon that you can use to raise the profile of research within your organisation.…

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Competitive UX Benchmark Study: Ecommerce/Retail Industry

Online shopping cart abandonment rates are at an all-time high, which is exactly why retailers continue to optimize their Ecommerce websites year over year, attempting to combat this alarming trend. Check out our latest Competitive UX Benchmark Report offering key recommendations to teams who are focused on optimizing and delivering great customer experiences within the Ecommerce/Retail industry.

UX Battle of the Week: Adidas vs. Under Armour

We ran a quick competitive UX benchmark study between Adidas and Under Armour, two internationally known fitness clothing and accessories retailers, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.

Competitive UX Benchmark Study: Healthcare Industry

UserZoom compared four Health Insurance websites across multiple states using both qualitative think-out-loud usability testing and task based large sample usability studies with screen recording. Download the full healthcare competitive benchmark to learn more about how UserZoom is able to test competitive sites in order to learn best practices and identify areas for improvement.