What’s the difference between formative and summative usability testing?

When it comes to usability testing, many are unaware that there are two types of evaluations that can be conducted during the product design and…

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Benchmarking 101

Everything you need to know about UX benchmarking and the ways it can help you communicate UX data effectively and efficiently to stakeholders and tie your improved user experience to improvements in your company’s overall KPIs.

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