A comprehensive guide to UX Benchmarking: Longitudinal and Competitive
Here’s our guide to why you should care about longitudinal and competitive UX benchmarking, an awesome, highly persuasive methodology that can help you tie user research to actual business KPIs. Anyone who works in user research knows their work can uncover an array of user…
Longitudinal Benchmarking 101: A User Researcher’s Guide
In it for the long haul. As part of our UX 101 education series, where we discuss the different types of studies and research methodologies you can use with our own user research platform, we’d like to introduce our readers to the exciting world of…
UX Battle of the Week: Kaspersky vs F-Secure
UserZoom ran a quick competitive UX benchmark study between Kaspersky and F-Secure, two of the largest cybersecurity providers, to see how users experienced navigational and core tasks on their websites, as well as how they rated their overall experience on these sites.
Seven UX benchmarking questions answered by Dana Bishop, Senior Director of UX Research
Our resident benchmarking expert and Senior Director of UX Research, Dana Bishop, answers some of the most pressing UX benchmarking questions. In the second part of our benchmarking webinar mini-series, Conducting Quick, Cost-Effective UX Benchmarking at Scale, Dana discusses how how to put everything you…
Benchmarking Mini-series Part #1: Proving Value & Quantifying the Impact of UX Research through Benchmarking
UserZoom’s Senior Director of UX Research, Dana Bishop, covers how quantifying the impact of UX research through benchmarking can help prove the value of research, tie user experience to business objectives and engage stakeholders
Benchmarking Mini-series Part #2: Conducting Quick, Cost-Effective UX Benchmarking at Scale featuring UserZoom’s Scorecard Program
Join UserZoom’s Senior Director of UX Research, Dana Bishop, as she covers planning and conducting UX benchmarking collecting and tracking data with Scorecards, utilizing UserZoom’s UX Scorecard program, qxScore, plus, 10 expert benchmarking tips from Sr. Director of UX Researcher in our latest webinar on-demand
Online Banking – Competitive UX benchmark: Finding a checking account
Who is leading the way when it comes to user experience and online banking? We UX benchmark four of the biggest US banks to find out! Half of all U.S. adults with a bank account have used a mobile phone to access their account within…
Qualitative heatmaps: a new method of visualising frequency of usability issues
If you’re struggling to visualise qualitative results from benchmark studies in a clear and accessible way, try this method devised by Jen Lewis, Senior UX Researcher at UserZoom – Qualitative Heatmaps! In the last year I have undertaken several large scale benchmark studies, typically comparing…
Three reasons to run competitor benchmarks that have nothing to do with UX
Competitive UX benchmarking is not only insightful, but a secret weapon that you can use to raise the profile of research within your organisation. Benchmarking digital experiences against those of your key competitors at scale (i.e. 100+ participants) is a great way to measure and improve…
Three highlights from our Ecommerce UX Competitive Benchmark Report
Retailers have been optimizing their ecommerce websites for years to try and combat alarmingly high cart abandonment rates (up to 80% in some cases). However, as our latest UX benchmarking report reveals, there’s still plenty of room for improvement. In UserZoom’s Ecommerce UX Competitive Benchmark, we…