Qualitative heatmaps: a new method of visualising frequency of usability issues
If you’re struggling to visualise qualitative results from benchmark studies in a clear and accessible way, try this method devised by Jen Lewis, Senior UX Researcher at UserZoom – Qualitative Heatmaps! In the last year I have undertaken several large scale benchmark studies, typically comparing…
A comprehensive guide to competitive UX benchmarking
UX Benchmarking is testing your online properties to get baseline performance metrics that help identify problem areas for improvement as well as building a vision for future releases.
Three highlights from our Ecommerce UX Competitive Benchmark Report
Retailers have been optimizing their ecommerce websites for years to try and combat alarmingly high cart abandonment rates (up to 80% in some cases). However, as our latest UX benchmarking report reveals, there’s still plenty of room for improvement. In UserZoom’s Ecommerce UX Competitive Benchmark, we…
Competitive UX Benchmark Study: Ecommerce/Retail Industry
Online shopping cart abandonment rates are at an all-time high, which is exactly why retailers continue to optimize their Ecommerce websites year over year, attempting to combat this alarming trend. Check out our latest Competitive UX Benchmark Report offering key recommendations to teams who are focused on optimizing and delivering great customer experiences within the Ecommerce/Retail industry.
Four key highlights from our Competitive Healthcare UX Benchmark
Great user experience matters for digital experiences across all industries yet many websites catering to the health insurance market fall short. We ran a competitive healthcare UX benchmark with four companies to see who offered the best experience and highlighted areas for improvement.
Competitive UX Benchmarking: How Four Healthcare Insurance Sites Scored Across the Board
UserZoom compared four Health Insurance websites across multiple states using both qualitative think-out-loud usability testing and task based large sample usability studies with screen recording – watch this webinar on-demand & learn more about this Competitive UX Benchmarking Study
UX Battle of the Week: Adidas vs. Under Armour
We ran a quick competitive UX benchmark study between Adidas and Under Armour, two internationally known fitness clothing and accessories retailers, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.
Competitive UX Benchmark Study: Healthcare Industry
UserZoom compared four Health Insurance websites across multiple states using both qualitative think-out-loud usability testing and task based large sample usability studies with screen recording. Download the full healthcare competitive benchmark to learn more about how UserZoom is able to test competitive sites in order to learn best practices and identify areas for improvement.
Designing Impactful UX Benchmark Studies With UserZoom: Research Platform Deep-Dive
Join Dana in this webinar on-demand, as she takes you through a deep-dive into UserZoom’s research platform, walking you through how to set up your benchmarking study, data sets you can collect and how to gleam meaningful, impactful insights from your results.
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