Designing Impactful UX Benchmark Studies With UserZoom: Research Platform Deep-Dive
Join Dana in this webinar on-demand, as she takes you through a deep-dive into UserZoom’s research platform, walking you through how to set up your benchmarking study, data sets you can collect and how to gleam meaningful, impactful insights from your results.
The Amazing UX Race – Benchmarking Best Practices for your Digital Properties
UX benchmarking allows companies to quantify the UX of their digital products by measuring baseline usability metrics and tracking these KPIs over time, across channels and against competitors.
Why Executives Should Care About UX Benchmarking
Remove the guesswork and make data driven decisions. If your company doesn’t invest in UX benchmarking I’m willing to bet that a scenario like this has played out at your business: a case was presented for an increased UX budget, but since the majority of…
Battle of the Week: Box vs OneDrive Part II
UserZoom ran a task-based benchmark study between Box and Microsoft’s OneDrive to compare the experience of finding information online. In the end, Box’s users were twice as likely to recommend the site than OneDrive’s users. Want to know why? Take a closer look at the benchmark companion piece to find out.
Touch to Type: Measuring Tablet Keyboard Optimization through UX Benchmarking
One look at the Pew Center’s mobile statistics fact sheet quickly underscores how important mobile devices have become to retailers. Ninety percent of Americans have a cell phone, 64% have a smartphone, and interestingly 42% own a tablet. In many cases, tablets are replacing laptops…
Banking on Success: New Customer Conversions and UX Benchmarking
Banking is a regular part of living for most American’s day to day lives. Consumers rely on banking institutions to pay their bills, safeguard their money, get loans for homes, and save for retirement. Yet while banking is intertwined with American life in a significant…
3 Areas Fitness Apps Could Test with UX Benchmarking
America is obsessed with dieting and fitness. Despite spending billions each year, the public still struggles to reach their weight loss and athletic goals. The need for better tools to track food intake, the ability to watch macro nutrient breakdowns (how much protein or fat…
3 Areas that Ecommerce Stores Can Consider for UX Benchmarking
When consumers visit your website, what is the first thing that they notice? Once they’ve absorbed the design and branding aesthetics, most buyers quickly move on to find the item they’re seeking or actively browse through product categories of interest. But it’s important for an…
Applying for a Job Online: Candidate UX Benchmarking
The job search is both exciting and frustrating. Taking the next step in your career is all about embracing the possibilities, and gaining new experience, a higher income, and expanded impact. At the same time, many job searchers find the process discouraging. Candidates can often…
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