What’s the difference between formative and summative usability testing?

When it comes to usability testing, many are unaware that there are two types of evaluations that can be conducted during the product design and…

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3 Areas Fitness Apps Could Test with UX Benchmarking

America is obsessed with dieting and fitness. Despite spending billions each year, the public still struggles to reach their weight loss and athletic goals. The need for better tools to track food intake, the ability to watch macro nutrient breakdowns (how much protein or fat…

Applying for a Job Online: Candidate UX Benchmarking

The job search is both exciting and frustrating. Taking the next step in your career is all about embracing the possibilities, and gaining new experience, a higher income, and expanded impact. At the same time, many job searchers find the process discouraging. Candidates can often…

Sneaking Up on Great UX: Benchmarking Shoe Retailers

There are few categories as hot in the shoe world as sneakers. They’re more than something you wear on your feet for comfort or for sports. For many consumers, sneakers have a larger cultural significance and can communicate everything from a sense of fun to athleticism and…

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