Crafting Effective Tasks: How Ecommerce Sites Conduct UX Benchmarking
There’s an old business adage that you can’t manage what you can’t measure. UX testing has allowed marketers to apply quantitative metrics to the process of optimizing their designs. But taking it to the next level requires comparative data. UX Benchmarking allows brands to compare…
Mastering Your Domain: UX Benchmarking the Search Functions of Domain Registrars
For every entrepreneur who dreams of an online empire, launching a digital business begins with one step: purchasing a domain name. You dream up a name, check to see if it’s available, and register it to hold your future website. Unfortunately, sometimes the site you…
UserZoom Launches Xperience 360 UX Benchmarking and Monitoring Solution
UserZoom, the #1 Platform to Cost-Effectively Test, Measure and Monitor User Experience, has released Xperience 360, the industry’s first turnkey solution to measure, benchmark and monitor the customer experience over time, across devices and against competitors.
Scoping out the Competition: Mystery Shopping in an Online Era
Gain critical competitive insight in our digital era. Mystery shoppers, also sometimes called secret shoppers, have been in use since the 1940s to surreptitiously measure the quality of a business’ service, products and pricing by posing as a customer and reporting back on their experience….
A Snapshot of 4 Competitive UX Benchmarking Studies
Business has always been a fierce competition over a single scarce resource – customers. This is not a bad thing (especially for said consumers) but it does mean that businesses must be keenly aware of how they stack up to the competition in order to thrive. This is where UserZoom can help you.
Lands’ End Offers a Top-Notch Tablet Shopping Experience Against Industry-Leading Retailers
In a recent study, a group of Researchers at UserZoom conducted a competitive benchmark study that aimed at exploring visitors’ tablet shopping experience, while on one of four recognized retail sites: Macy’s, Nordstrom, Urban Outfitters, and Lands’ End.