Scoping out the Competition: Mystery Shopping in an Online Era
Gain critical competitive insight in our digital era. Mystery shoppers, also sometimes called secret shoppers, have been in use since the 1940s to surreptitiously measure the quality of a business’ service, products and pricing by posing as a customer and reporting back on their experience….
A Snapshot of 4 Competitive UX Benchmarking Studies
Business has always been a fierce competition over a single scarce resource – customers. This is not a bad thing (especially for said consumers) but it does mean that businesses must be keenly aware of how they stack up to the competition in order to thrive. This is where UserZoom can help you.
Longitudinal Benchmark for Success: A Case Study on the UX of UserZoom.com
Longitudinal benchmarking usability studies are conducted over a period of time to understand how changes in design affect usability metrics. They are an effective way to gauge persisting usability issues and monitor improvements based on the past performance of effectiveness, efficiency, satisfaction and usage behaviors.
Lands’ End Offers a Top-Notch Tablet Shopping Experience Against Industry-Leading Retailers
In a recent study, a group of Researchers at UserZoom conducted a competitive benchmark study that aimed at exploring visitors’ tablet shopping experience, while on one of four recognized retail sites: Macy’s, Nordstrom, Urban Outfitters, and Lands’ End.
Infographic: Which Auto Insurance Company Offers the Best Online Quote Experience
From this competitive benchmark study, we gathered interesting and valuable data to support claims on which auto insurance company offers the best online quote experience and how the online quote process impacts brand perception, Net Promoter Score and conversion.
7 Reasons why UserZoom’s Mobile Solution Makes Usability Benchmarking Easy and Efficient
Even if you are a user experience (UX) researcher who has done only a couple of mobile benchmark studies, you can attest to the challenges of creating, executing, analyzing and reporting them. The complicated tasks of screen recording, behavioral and gestural data gathering as well…
Thank you for signing up!
You should receive an email from us shortly