What’s the difference between formative and summative usability testing?

When it comes to usability testing, many are unaware that there are two types of evaluations that can be conducted during the product design and…

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A Snapshot of 4 Competitive UX Benchmarking Studies

Business has always been a fierce competition over a single scarce resource – customers. This is not a bad thing (especially for said consumers) but it does mean that businesses must be keenly aware of how they stack up to the competition in order to thrive. This is where UserZoom can help you.