Generations of Usability: How Online Ancestry Tools Compare
Human beings collectively have an interest in history — and in our own little slice of it, particularly. Where do your ancestors come from? Are you descended from royalty or related to a famous person? What does your last name mean? These form just a piece…
Engaging Visitors: Comparing the Usability of Online Jewelers’ “Design a Ring” Feature
Getting engaged is an unforgettable moment. Many couples who become engaged want to mark the occasion by designing a custom ring. In the past, custom jewelry would be designed in consultation with an expert. But today, users want more control and the functionality to develop…
Sweet Comparisons: How UX Benchmarking Could Help Streamline Food Apps
Food apps have exploded in popularity, given the ongoing interest in cooking and the culinary space. From dieting apps to recipe repositories, there are numerous digital resources for burgeoning chefs and enthusiastic eaters alike. Whether you’re browsing for recipes, looking for vegan restaurants, or seeking…
Crafting Effective Tasks: How Ecommerce Sites Conduct UX Benchmarking
There’s an old business adage that you can’t manage what you can’t measure. UX testing has allowed marketers to apply quantitative metrics to the process of optimizing their designs. But taking it to the next level requires comparative data. UX Benchmarking allows brands to compare…
Mastering Your Domain: UX Benchmarking the Search Functions of Domain Registrars
For every entrepreneur who dreams of an online empire, launching a digital business begins with one step: purchasing a domain name. You dream up a name, check to see if it’s available, and register it to hold your future website. Unfortunately, sometimes the site you…
UX Benchmarking: The Smart Executive’s Secret Weapon
It’s official – the companies that invest in customer experience are outperforming their competitors and seeing far greater ROI than companies who are lagging behind. Watermark Consulting ran an 8-year analysis of stock performance for the top 10 leaders and bottom 10 “laggards” in Customer…
UserZoom Launches Xperience 360 UX Benchmarking and Monitoring Solution
UserZoom, the #1 Platform to Cost-Effectively Test, Measure and Monitor User Experience, has released Xperience 360, the industry’s first turnkey solution to measure, benchmark and monitor the customer experience over time, across devices and against competitors.
Scoping out the Competition: Mystery Shopping in an Online Era
Gain critical competitive insight in our digital era. Mystery shoppers, also sometimes called secret shoppers, have been in use since the 1940s to surreptitiously measure the quality of a business’ service, products and pricing by posing as a customer and reporting back on their experience….
A Snapshot of 4 Competitive UX Benchmarking Studies
Business has always been a fierce competition over a single scarce resource – customers. This is not a bad thing (especially for said consumers) but it does mean that businesses must be keenly aware of how they stack up to the competition in order to thrive. This is where UserZoom can help you.
Longitudinal Benchmark for Success: A Case Study on the UX of UserZoom.com
Longitudinal benchmarking usability studies are conducted over a period of time to understand how changes in design affect usability metrics. They are an effective way to gauge persisting usability issues and monitor improvements based on the past performance of effectiveness, efficiency, satisfaction and usage behaviors.
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