Six agreeable examples of GDPR ready opt-in forms

The day of reckoning for GDPR (General Data Protection Regulation - a new EU privacy regulation designed to more rigorously protect users’ data), 25th May,…

Read more

UX and the psychology of storytelling

How to combine the art of storytelling with the design of human experiences… The psychology of stories  In our everyday lives, we experience a steady stream of storytelling in fiction, marketing, gossipy coffee shop conversation, and even our own running thoughts. The information we learn through…

28 expert opinions on user-centred product management

The definition of product management and what it entails seems to change from company to company—and, irritatingly, from person to person. Marketers think you’re there to build v2 of all competitors’ features Salespeople expect you to help them close deals by building features on a…

Is simplicity the best way to ensure usability?

If we strip everything down to the bare essentials, what do we lose in the process? It can often seem like there’s a straight line between simplicity and usability. Improving usability and user experience involves working to reduce confusion, and the simpler something is, the…