What is an ethnographic study?
Welcome to another in our series of UX beginner’s guides where we highlight disciplines from the wider world of user research and beyond. This week: ethnographic research. Before we get into the details of this particular field of… uh… field study and how it relates to user…
How to build a UX portfolio
UX Portfolios: the new bane of any UX designer’s life. A showcase of not just the work you’ve done, but the journey you took to get there. All mapped out, with every decision highlighted, justified and measured. Recruiters and hiring managers look through thousands of…
What is tree testing and why is it important for your site’s UX?
Here at UserZoom we’re all about bringing the maximum amount of learning to people at any stage of their UX development. Hence we’re bringing you this series of UX beginner’s guides, aimed to help all the newbies of the UX world. In this guide, we’ll…
What is card sorting and why is it important to your site’s UX?
Here at UserZoom we’re all about bringing the maximum amount of learning to people at any stage of their UX development. Hence we’re bringing you these regular UX beginner’s guides, aimed to help all the newbies of the UX testing world. This is also why…
What’s the difference between quantitative and qualitative research?
Welcome to our regular series of UX beginner’s guides. This week: what’s the difference between quantitative and qualitative research? In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was…
What is guerrilla testing and how do I use it?
A UX beginner’s guide to the what, why and how of guerrilla testing. The pros, the cons and how to plan this technique into your usability strategy. What is guerrilla testing? Guerrilla testing is as wild as it sounds. Just as the lion heads to…
What is user experience (UX) and why is it so important?
We thought you’d never ask! I mean, we at UserZoom have been doing this UX thing for years and maybe we just assumed you already knew what we were talking about. I know! How terribly presumptive of us. So here is a straightforward guide, answering…
Understanding the pivotal role UX plays in growth hacking, by its inventors
An interview with Sean Ellis, creator of growth hacking, and Morgan Brown, co-author of “Hacking Growth.” I know, I know. You’ve heard all about “growth hacking”. And you’re not into short-term thinking or get-rich-quick schemes. I thought exactly the same way until a few weeks…
Top 10 UX Blogs
The blogs every UX pro & enthusiast should keep their eye on. If you’re reading this article right now, you’re aware that there are a whole bunch of user experience blogs out there. If you work in UX you’ve probably heard of most of them already. If…
