How Marketers Can Better Communicate With Customers to Get More Actionable Insights

Success in terms of marketing (and business in general) comes down to a very simple idea: you're trying to get the right message in front of the right people at the right time. How can you make sure that this actually happens more often than not? Simple: you need to start communicating with your audience better.

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Does conversation hurt or help Chatbot UX?

This article explores when conversation benefits and when conversation hurts chatbot UX. I walk through case studies for both sides of the argument and compare divergent opinions from Ted Livingston, CEO of Kik, who advises bot makers to deprioritize open-ended chat, and Steve Worswick, the creator of “the most human chatbot,” who encourages developers to invest in truly conversational experiences.