How to use online surveys and customer feedback for CRO
How and when to use surveys, what questions to ask and how to combine findings with other CRO methods. Conversion rate optimisation (CRO) takes in a range of disciplines and techniques with the broad aim of increasing on-site conversions. In this article, I’ll look at…
Does conversation hurt or help Chatbot UX?
This article explores when conversation benefits and when conversation hurts chatbot UX. I walk through case studies for both sides of the argument and compare divergent opinions from Ted Livingston, CEO of Kik, who advises bot makers to deprioritize open-ended chat, and Steve Worswick, the creator of “the most human chatbot,” who encourages developers to invest in truly conversational experiences.
How To Create a Standout Brand Through Digital Marketing and User Research
Five Ways to Set Your Brand Above the Rest. Brands are numerous and come and go at a rapid pace. Those that truly resonate with their audience are those that stand the test of time, and last through generations of consumers. Of course, everyone with a…
New Ebook: Amplify your Web Analytics with Voice of the Customer Studies
In this Ebook you will learn how to amplify your web analytics tools by harnessing the power of Voice of the Customer (VoC) studies. Web Analytics tools give you behavioral data, while VoC studies provide you with user and experience data. Web analytics tools are…
Amplifying Your Web Analytics with Voice of the Customer Studies
In this ebook, learn how to amplify your your web analytics tools by harnessing the power of Voice of the Customer (VoC) studies.
Nine best practices for creating a customer feedback program
Our guide to building a Voice of the Customer (VoC) program for your company. Actions to gather customer feedback and improve customer experiences don’t have to be conducted from time to time. If customer information is obtained strategically and in line with business KPIs, you are…
7 Features a Voice of the Customer Tool Should Offer
Choosing the right software for online Voice of the Customer (VoC) studies. By definition, Voice of the customer (VoC) is a business term to describe “the in-depth process of capturing a customer’s expectations, preferences and aversions.” Some companies analyze emails customers send to their support…
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