“We need to empower people to make good decisions” Marie Pitcherella & Victoria Walters on building a UX research practice at Frontline Education
We recently talked to Marie and Victoria about the role of UX within the company, how a background in design informs research, and how to set up successful onboarding program for our all-in-one UX solution.
How BGL use UserZoom to gather information for better informed decisions
In this success story, discover how the BGL team used a mix of UserZoom methodologies from surveys to think out loud studies to optimize their Beagle street customers web experience.
How Reckitt Benckiser boost conversion rates by 20% by partnering with UserZoom
In this success story, discover how UserZoom enables RB to skip the manual work and quickly filter through heatmaps by task outcome, collect more data in less time and get instant results.
How FlixBus boosts mobile app install rates across the globe with UserZoom
In this success story, discover how UserZoom enabled FlixBus to provide proof of value for UX research, access participants in previously inaccessible countries and speed up the research and design process, getting results in just 24 hours!
ING Spain – Aligning Customer & Business Goals
Due to the complexity of maintaining an outstanding and evolving digital banking experience, the UX team at ING Spain turned to UserZoom to help investigate, identify, and provide solutions to their needs. Download the full case study to learn more about how UserZoom is able to support ING in aligning their goals of their customers with the goals of their business.
MoneySuperMarket – Triangulating Research With Multivariate Testing
MoneySuperMarket are able to triangulate their research by integrating UserZoom studies with their MVT solution.
Hertfordshire County Council: Testing Continuously During Design – UX case study
UserZoom provides the platform for the organization to conduct more frequent testing, on a larger scale, continuously throughout the design process.
Debenhams: Delivering Large Scale Quantitative Insight – UX case study
Debenhams turned to UserZoom as a research partner that could help it deliver large scale quantitative insight from remote user testing.
Lenovo: Evaluating The End-to-End Customer Journey – UX case study
With UserZoom, Lenovo was able to get a holistic view of their customer journey from researching a product to post purchase support. By utilizing the video data and open data, UserZoom was able to uncover not only what happened during the journey but also why.