How to Measure User Expectations for Product Features

If you want to really know what users expect out of your product / product features, you’re going to have to get more in depth than simply asking them “Does this feature work the way you expected it to?”

The most common method to do this is via a card sort, but like all methodologies, it has its benefits and drawbacks. This is why having more tools in your toolbox is invaluable, and the Kano Methods are great options to get actionable insights that will impress your stakeholders.

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