What is remote moderated and why should it be part of your UX research tool-kit?

To celebrate the launch of our brand new e-book Remote Moderated 101, let's take a look at the pros of this research method that delivers impactful…

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Why big data and UX need each other

There is no doubt that big data analytics is useful and necessary to build and scale products, but can big data tell us everything we need to know? An outside observer looking at the market might believe so. According to Forrester’s prediction, the big data…

UX Battle of the Week: Ford vs Hyundai

UserZoom ran a quick competitive UX benchmark study between Ford and Hyundai, two of the some of largest automobile makers on the planet, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.

UX Battle of the Week: Aviva vs LV=

UserZoom ran a quick competitive UX benchmark study between Aviva and LV=, two of the UK’s largest insurance providers, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.

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