What is remote moderated and why should it be part of your UX research tool-kit?

To celebrate the launch of our brand new e-book Remote Moderated 101, let's take a look at the pros of this research method that delivers impactful…

Read more

How to create personas using Google Analytics

In this ‘how-to’ guide, we reveal how you can create multiple buyer personas using all that lovely aggregated data found in Google Analytics. With huge thanks to UX Researcher George Kalyvas, whose webinar provides the content for this article. First thing’s first, a little refresher for…

Chat