What is competitive UX benchmarking and why is it so valuable?

To celebrate the launch of our brand new UX benchmarking 101 ebook, here’s our guide to how and why you should measure your own user experience…

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UX Battle of the Week: DraftKings vs FanDuel

UserZoom ran a quick competitive UX benchmark study between DraftKings and FanDuel, two of the largest fantasy sports contest providers, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.

Four UX lessons from Online Travel Agencies (OTAs)

Online travel agencies (OTAs), such as Booking.com, Kayak and Expedia, offer some of the most user friendly experiences on the internet. So let’s highlight the lessons that other travel companies and non-travel retailers can learn from these companies. The online travel market was worth $564.8 billion…