70% of enterprise CEOs see UX as a competitive differentiator

Back in 2018, a little more than half (52%) of enterprise UX teams said that their CEO mentions user experience (UX) or customer experience (CX)…

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UX Battle of the Week: Hilton vs Marriott

The Competitive UX Benchmark Study UserZoom ran a quick competitive UX benchmark study between Hilton and Marriott, some of the largest hotel brands on the planet, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on…

How will Blockchain affect the research industry?

The research industry is no stranger to buzzwords. Big data, IoT, Artificial intelligence… While some are short-lived, others stick around long after the first big splash. So when I began bumping into mentions of ‘blockchain and research’ during season five of Silicon Valley, I made…

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