How to Nail Down a Winning Site Navigation by Combining Research Methods
Designing delightful web experiences requires a combination of visually appealing interfaces and an information architecture (IA) that is easy to navigate. Testing navigation structures early in the interface design process ensures a sound IA.
I can’t get no—Validation?: Determining Task Success in Usability Studies
When you want to conduct usability tests, make sure to contemplate the best route for your desired results. Picking the best task validation method will bring your data to life.
7 Reasons for Working with a Mobile Usability Testing Software
Find out why you should consider working with a Mobile Usability Testing Software to conduct mobile research studies.
Four questions answered about Online Usability Testing
Over the past few years, many customers have asked us to share more information and insight into how Online Usability Testing works. To those of you who already are experts in what we’re about to discuss, this article may not teach you much that you…
Conducting True Intent Studies to Manage Online Customer Experience
Have you ever wondered what people do when they visit your site? Are they accomplishing what they came for? Did they have a positive experience while they were there? Would they recommend your site to a friend or colleague? Managing the Customer Experience is the…
6 Questions Answered about Designing for an Omni-Channel Shopping Experience
We had a great webinar last week on How to Design for an Omni-Channel Shopping Experience with Sean Van Tyne, co-author of The Customer Experience Revolution. Unfortunately we did not have enough time to answer all of the questions about designing for the omni-channel shopping experience that our audience…
5 Reasons Why Voice of the Customer Studies are Essential for Your Website or App
Online research techniques are constantly evolving. There is a growing desire to learn more about what is happening on websites and apps in order to create a perfect site with more conversions and higher customer satisfaction ratings. One of the latest research techniques is Voice of…
5 Online Resources About the Role of UX and Usability in Companies’ Revenue
A collection of 5 online resources discussing why investing in UX is a great idea and how to calculate the revenue that it brings to the company.
5 Ways to Make Your In-lab Research More Efficient
The primary user testing methods – unmoderated online testing and moderated testing in a usability lab – each has their strengths. However, lab testing brings some inefficiencies that make task data less accurate or reliable.
UserZoom Recorder Review
On April 23, 2014, UserZoom announced a new qualitative feature, UserZoom Recorder. The new feature records the participants on-screen activity, keyboard/mouse input, their facial expressions, and audio simultaneously. Participants can think-aloud as they walk through tasks on either desktop or mobile devices. I asked the…