What’s the difference between formative and summative usability testing?

When it comes to usability testing, many are unaware that there are two types of evaluations that can be conducted during the product design and…

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How to create a VoC & Analytics Programme

Client Services Direct of UserZoom, Kim Oslob, provides some tips on creating a great Voice of the Customer VoC and Analytics implementation followed by a step-by-step HOW-TO: WHAT: UserZoom’s Voice of Customer (VoC) solution combines a handful of ways to capture exactly what users think…

How to Capture User Experience Metrics

Here’s a great article from Kim Oslob in the UX Matters Magazine. How many times have you wondered how you can collect meaningful and significant user experience metrics to validate your research? Many researchers struggle with this same dilemma on a daily basis. For example,…

Perform usability research AND user research with UserZoom

Quantifying usability through unmoderated online user testing. Why you would use quantitative testing when you are already conducting qualitative research? As with all usability methods, each has their place and purpose. Our UZ method and quantitative measures are not to replace the value you obtain…

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