The Human Touch: how your digital interfaces can help keep users company in lockdown

We’re all going through something right now. For many people, this is the most isolated they’ve ever been and your service may offer them the…

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How to create a VoC & Analytics Programme

Client Services Direct of UserZoom, Kim Oslob, provides some tips on creating a great Voice of the Customer VoC and Analytics implementation followed by a step-by-step HOW-TO: WHAT: UserZoom’s Voice of Customer (VoC) solution combines a handful of ways to capture exactly what users think…

How to Capture User Experience Metrics

Here’s a great article from Kim Oslob in the UX Matters Magazine. How many times have you wondered how you can collect meaningful and significant user experience metrics to validate your research? Many researchers struggle with this same dilemma on a daily basis. For example,…

Perform usability research AND user research with UserZoom

Quantifying usability through unmoderated online user testing. Why you would use quantitative testing when you are already conducting qualitative research? As with all usability methods, each has their place and purpose. Our UZ method and quantitative measures are not to replace the value you obtain…