Retail UX in 2020: the impact of changing consumer behavior

Covid-19 has put online retailers under huge and unexpected pressure. Some have seen demand drop off dramatically while others have experienced spikes in traffic normally…

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How to Capture User Experience Metrics

Here’s a great article from Kim Oslob in the UX Matters Magazine. How many times have you wondered how you can collect meaningful and significant user experience metrics to validate your research? Many researchers struggle with this same dilemma on a daily basis. For example,…

Perform usability research AND user research with UserZoom

Quantifying usability through unmoderated online user testing. Why you would use quantitative testing when you are already conducting qualitative research? As with all usability methods, each has their place and purpose. Our UZ method and quantitative measures are not to replace the value you obtain…